American Soda came to Fluid Creativity last year with a fantastic product chained to a tired looking website. American Soda are in the business of selling imported American produced drinks and foods here in the UK, so the team at Fluid were excited to work on such an interesting and colourful project.

With a great product and a solid brand we simply needed to translate their unique position into their website. This meant starting from scratch with the website’s structure, improving the layout, usability, overall look & feel and making it easy for new customers to navigate. The user is only a few clicks from making a purchase, with everything as easy to follow as an American blockbuster.

As well as improving the website, our copywriter rewrote the product descriptions with a consistent, fun and tasty tone targeted at the reader – not the search engines. The end result is a site that reflects the brand consistently and entices new customers to make purchases.

David Hughes, Owner and Managing Director of American Soda added “It was great to work with Fluid Creativity on our new site, they understood our brand perfectly and made it quicker and easier for customers to purchase our products.”