Lets start with aesthetics; it is 25% thinner, lighter and sleeker than any of the earlier iPhones and again you have the choice of going for it in black or white. It is covered in glass front and back with a stainless steel band going around the phone that also doubles as the antenna system. Nice, huh?

Lets not be shallow it really is what’s on the inside that counts and this bad boy is even more powerful than its predecessors with impressively better battery life than the 3GS.
For those who are busy on the go iPhone 4 introduces multitasking. You can run multiple apps and flick between them instantly without slowing down the performance or draining the battery. Here at Fluid we are also loving folders for your apps, it’s really going to help organise us!
After a long wait we finally get the front-facing video camera that lets users video-chat using the new ‘Facetime’ feature. Unfortunately Facetime will only be available from iPhone 4 to iPhone 4 in WIFI areas to start with but it promised to give you exceptional quality of Video calling with virtually no set-up involved.
The updated 5 mega-pixel camera with built-in LED flash will allow users to record high definition video. With the added feature of Imovie for the Iphone you will be able to edit your videos on the go. In this case 2 cameras are definitly better than 1.
A key feature for us at Fluid is the iPhone 4 high definition screen with the so-called ‘retinal display‘ of 326 pixels per inch (ppi). With such a high definition screen it will give a real comparison to print and will benefit the introduction of Ibooks for Iphones massively.
If you fancy a bit of a change from Google the new Iphone 4 also allows you to change your search provider to Bing.
A huge one for social media is that users will be able to play Farmville, a massively popular game played via Facebook. The developers have written a version of the game that does not require Adobe’s Flash, which Apple still refuses to carry. Yes they still haven’t embraced Flash and as creatives it is still a small bugbear with us.
The iPhone 4 will be retailing at $199 for the 16GB model and $299 for 32GB in the states and no doubt apple will do as they always do and switch the dollar for pound signs. But it’s time to put the date in your diary, pre-orders will start on the 15th July.
Despite the leaks online over the past few months we weren’t disappointed and on the whole its one hell of a gadget WE HAVE TO HAVE!
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