Comments on: WARNING: Shady SEO Sales Operate In This Area… http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/ Wed, 01 Sep 2010 18:22:09 +0000 hourly 1 By: Jo http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-975 Jo Wed, 02 Jun 2010 15:24:31 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-975 It depends on how it is taken many SEO companies will pick SEO keywords for you to do well that are easy and won't get you much traffic let a lone sales, with budgets getting tighter a lot of the more reputable companies are including conversion optimisation as well as SEO it is better for the client and when they see a return it will be better for the company as the client can afford to renew or re invest.<br>I agree you cannot be held liable for a clients sales other factors need to be considered like competitive pricing etc but SEO companies that ignore the fact that the end of the day the website needs to make money may end up with some issues with the client and lose out to companies that work towards ROI or other KPI's than an improved web ranker report It depends on how it is taken many SEO companies will pick SEO keywords for you to do well that are easy and won't get you much traffic let a lone sales, with budgets getting tighter a lot of the more reputable companies are including conversion optimisation as well as SEO it is better for the client and when they see a return it will be better for the company as the client can afford to renew or re invest.
I agree you cannot be held liable for a clients sales other factors need to be considered like competitive pricing etc but SEO companies that ignore the fact that the end of the day the website needs to make money may end up with some issues with the client and lose out to companies that work towards ROI or other KPI's than an improved web ranker report

]]> By: Robert http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-974 Robert Wed, 02 Jun 2010 15:15:39 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-974 At 2min 50 you say Good SEO is about improving your sales - this is incorrect legally and ethically. Good SEO is about improving rankings and optimising for search engines. Legally, an SEO is not liable for any sales or losses as a result of SEO performance. All good reputable SEOs have this covered in their contract documents. The sales process is an additional service covered by an alternative contract such as in PPC or conversion optimisation campaigns. At 2min 50 you say Good SEO is about improving your sales – this is incorrect legally and ethically. Good SEO is about improving rankings and optimising for search engines. Legally, an SEO is not liable for any sales or losses as a result of SEO performance. All good reputable SEOs have this covered in their contract documents. The sales process is an additional service covered by an alternative contract such as in PPC or conversion optimisation campaigns.

]]> By: BT Web Clicks – why is a telecomms company selling SEO? http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-960 BT Web Clicks – why is a telecomms company selling SEO? Fri, 14 May 2010 14:12:27 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-960 [...] isn’t the first time we’ve had a moan about companies mis-selling and misleading customers over the workings of SEO.  Usually it is smaller outfits who are guilty of such misdemeanours, however for a massive [...] [...] isn’t the first time we’ve had a moan about companies mis-selling and misleading customers over the workings of SEO.  Usually it is smaller outfits who are guilty of such misdemeanours, however for a massive [...]

]]> By: pleer http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-592 pleer Tue, 22 Dec 2009 15:06:45 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-592 the odd stories that some SEO's play is that they "guarantee" results. how? if so, they must have psychic abilities!<br><br>it is because of these people that the SEO industry is given a bad name - well at least not put us in the light we deserve. the odd stories that some SEO's play is that they “guarantee” results. how? if so, they must have psychic abilities!

it is because of these people that the SEO industry is given a bad name – well at least not put us in the light we deserve.

]]> By: dave_micro_projectors http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-591 dave_micro_projectors Mon, 21 Dec 2009 15:21:31 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-591 Nice video....too many letters drop through the post selling like this, and cold calls :/ Nice video….too many letters drop through the post selling like this, and cold calls :/

]]> By: Sadie http://blog.fluidcreativity.co.uk/warning-shady-seo-sales-operate-in-this-area/comment-page-1/#comment-562 Sadie Mon, 23 Nov 2009 16:37:47 +0000 http://blog.fluidcreativity.co.uk/?p=2243#comment-562 This is a great video can think of plenty of SEO companies who speil these promises! Unfortunately people believe this and expect all companies to do the same or thin if you tell the truth about what to expect then you are not as good as people who guarantee 1st page google listings in the first month!<br>I know of a company that get their staff to write their own good reviews to make them look better and threatened legal action to have the bad reviews removed, knowing that a comment on a review forum wasn't worth goign to court. This company now has an excellent review score but watch out for the amount of industry jargon in the reviews like this company has exellent expecation management or repeats messages in the companies sales pitches! This is a great video can think of plenty of SEO companies who speil these promises! Unfortunately people believe this and expect all companies to do the same or thin if you tell the truth about what to expect then you are not as good as people who guarantee 1st page google listings in the first month!
I know of a company that get their staff to write their own good reviews to make them look better and threatened legal action to have the bad reviews removed, knowing that a comment on a review forum wasn't worth goign to court. This company now has an excellent review score but watch out for the amount of industry jargon in the reviews like this company has exellent expecation management or repeats messages in the companies sales pitches!

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