In Saturday’s Times I came across an article by David Robertson: “Winning new customers can be crucial to survival”, and as I read it the findings of their Local Business Survey (in conjunction with Barclays) chimed exactly with what we do.  OK, the article did not mention Fluid Creativity by name, but it might as well have!

The survey found that finding additional sources of revenue is the top priority for most business owners, but that many did not have “the Marketing skills to exploit their industry know-how”.  Those that were being successful were using digital marketing to attract new customers, and the article particularly mentioned search engine optimisation, or SEO.

One printing company hired a specialist to optimise their website, and their MD said, “We have found that embracing internet marketing has helped to reinvigorate our recession-hit sales”, adding that the SEO approach had “opened up an alternative market for us”.

SEO is certainly an area we recommend companies invest some time and money in, and Fluid Creativity can demonstrate excellent returns on investment in a number of industries through this work.

Robertson comments: “For many small and medium-sized companies, websites have become an important shop window that offer an opportunity to attract customers who would not normally have come across their businesses.  But even in the digital world it is important to stand out and search engine optimisation has become a key marketing tool”.

We would agree that if you do not stand out and if the right prospects are not finding your website your internet investment will not bring in the traffic and online conversions it could.

Fluid Creativity offers a free Website Health Check to ensure that your site is bringing in the visitors you want, and that they are interacting and engaging with you once they’re on your site.  Don’t assume that this was done when your website was built – many web developers neglect to include it in their web builds, and significant gains can be made by reviewing your site.