With the prevalance of so many social media outlets, it can be overwhelming to follow what is going on. On an individual basis, it may not matter to you if you end up using some sites more than others. However, for brands and businesses it is now more important than ever to have an online [...]
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Web and Social Media Metrics – 30 Easy to Measure Stats
Twitter (isn’t) the hardest avenue to crack
“Twitter is the most difficult channel to crack, say experts” was the headline in an NMA article I read today…and yet at no point in the article did any expert ever say that. They did mention it being complicated, but the headline “Twitter is complicated, experts say” is somewhat of an oxymoron and leading with [...]
CommentsRead MoreThe end of tr.im is the beginning of the end of bit.ly
In the great link shortening battle, it looks like bit.ly is going to come out on top following the collapse of one of their major competitors tr.im. There was nothing wrong with the service tr.im provided, it was actually an excellent product with great brand name and a decent and loyal user base. So what [...]
CommentsRead More10% of the users generate 90% of the content
Everyone panic!
Some Harvard research has redefined twitter as something that many of its users already consider it to be. Rather than a two way nearly real time chit-chat client, it’s more of a broadcasting medium. In case you missed the statistics that came out yesterday, the Harvard Business Review revealed research that suggested most people [...]











