Young Jack Henderson could well be his own worst enemy. What started out as a small and well meaning fundraising idea has escalated into an adventure which has consumed his life – as well as those of his parents, Ed & Rose - and turned it into an internet sensation which has charmed thousands.
Jack – armed [...]
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Here are a few impressive social media campaigns that’ve been doing the rounds this month:
Heinz personalised ‘get well’ tins
First up is a clever concept from Heinz; personalised ‘get well soon’ soup tins. Send a personalised tin of soup (either cream of tomato or cream of chicken) to a poorly friend and cheer up their day. [...]
Thermos flask or thermal cylinder? Hoover or vacuum? Google it or search for it? Sellotape or sticky tape? Certain brands become so popular their names are used as generic terms in every day language. This is the same for Facebook and Twitter – companies are focusing on the two dominant social [...]
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Twitter’s first proper user interface overhaul since its launch in 2006 has caused a stir amongst its users, the social media community and here in the Fluid Creativity office – though that is more about jealousy from those who don’t have it yet towards those who do! Incidentally, our own Twitter (@fluidcreativity) DOES have it [...]
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