Determining the success of a social media campaign is a difficult task – how do we define its success?
Econsultancy recently published a blog post where the value of social media was questioned – are companies experimenting with social media for the right reasons, and do they even know what results they are getting [...]
Tag Archives: Social Media
Does social media success need to be defined?
June 8, 2011
Filed under:Industry News
Is Groupon a successful online marketing tool?
March 16, 2011
Filed under:Industry News
Hands up. Who receives a Groupon email in their inbox every morning?
*raises hand*
I do! There’s nothing like a good deal, especially one you can share (and boast about) with friends. According to Ecosultancy, Groupon gains 500,000 subscribers a week – that’s a lot of bargain hunters.
Link:
The Quora Buzz
January 7, 2011
Filed under:Industry News
“Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.” Source.
Quora is the new social question and answer site, similar to Yahoo! [...]
How the King of Shaves Groomed Me (as a customer)
July 26, 2010
Filed under:
I had a rather nice customer experience recently on Twitter.
Let me set a scene: I’ve been looking for a new razor to get rid of the fluff from my baby face. I’ve been a Gillette Fusion man for years, but with cartridges now costing about a tenner for just four refills, shaving with them has [...]
