Young Jack Henderson could well be his own worst enemy. What started out as a small and well meaning fundraising idea has escalated into an adventure which has consumed his life – as well as those of his parents, Ed & Rose - and turned it into an internet sensation which has charmed thousands.
Jack – armed [...]
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Here are a few impressive social media campaigns that’ve been doing the rounds this month:
Heinz personalised ‘get well’ tins
First up is a clever concept from Heinz; personalised ‘get well soon’ soup tins. Send a personalised tin of soup (either cream of tomato or cream of chicken) to a poorly friend and cheer up their day. [...]
Klout is an analytics tool that measures your online influence, i.e. your ability to generate good discussions and make useful connections. The company describe it as, ‘a social credit score that will increasingly impact your life.’ I’m not sure comparing it to a credit score is an entirely great idea… when I [...]
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