De-Luxe is a unique management company specialising in providing bespoke solutions for ‘direct to consumer’ projects with a well established client base including Manchester City Football Club, Bench, Ted Baker, Fila, Berghaus and many more. They are a fun and forward thinking young company that not only operate retail outlets and ‘pop-up’ stores for brands [...]
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Running for Willow Wood
Ouch! Beware of charitable impulses is my advice!
I spent Sunday morning getting to and running in the Wilmslow Half Marathon on behalf of a local charity that Fluid Creativity supports. This is Willow Wood Hospice, which provides palliative care to people in the Tameside area where we are based.
We’ve recently been working on a rebrand [...]
Burnley Council Logo – How Did They Do It?
Local goverments seem to enjoy the unenviable reputation of being red tape obsessed beaurocrats. Luckily some of these organisations are willing to shake of this dusty image and rebrand themselves in a way that will appeal to the man on the street.
Last month we blogged about what we felt was Birmingham City’s overcosted and shoddily [...]
Launching a New Brand
An integral part of any new business launch is marketing your product or service to the right target audience. Marketing, as well as attracting new customers to your business can also help to spread the word about your new startup, attracting attention from new suppliers, new investors and new business partners.
The quality and the reach [...]








