Does this signal the death of print? Not just yet, however the boundaries of graphic design and communication are pulling away from the printed page and embracing new technologies and the moving image. No longer the domain of large companies with huge budgets and production teams making footage for the big screen and television, motion graphics are now a viable and affordable option for anyone wanting to promote their business in a different way and excite their clients using rich broadcast quality visuals and presentation. More accessible high quality DV cameras and applications such as Adobe’s After Effects, Premier, and Apple’s Final Cut allow designers to explore this area without the need for separate editing and post production departments, allowing work to be fully created in house, with special effects added and editing done on the desktop. Looking to slick television title sequences, opening film credits, dvd menus or music videos will give an idea of what is currently possible.

With this new media, high quality video can be shot and treated, edited and mixed with animated elements, 3d, typography and special effects to create engaging and visually resonant footage. With these techniques, a business can not only add narrative and energy to their promotional material, but place their message in a multitude of areas alongside their print or web campaign. Consider creating titles for a trade show, dvd menus, sending dvd video alongside existing brochures, or spicing up a corporate sales presentation. Why settle for a poor Powerpoint presentation or drab display boards when you can capture your clients imagination with well designed and slick motion graphics?

Technology is rapidly evolving and providing access to increasingly cheaper display devices, be it mobile or in the home. With internet bandwidth increasing exponentially, rich, high definition streaming video content will become a serious option for those who wish to add real impact to their web presence. With Macromedia’s Flash application already making streaming audio and animation possible over the internet, it can be safely assumed that designers will start to push the boundaries of multimedia web content with high resolution video and motion graphics.

Looking further to the future, with integrative technologies merging television, the internet and communication, well produced motion and video will be an unavoidable area for those who wish to be promoted and noticed.

If you’d like to find out more about how motion graphics could help your business reach a new and wider audience, get in touch with Fluid Creativity today!

Fluid Creativity Showcase 2009

check it out:

http://www.artofthetitle.com/2009/04/06/united-states-of-tara/

Title Director: Jamie Caliri
Animation: Anthony Scott
Illustration: Alex Juhasz
Art Department Lead: Morgan Hay
Art Department Assistant: Yoriko Murakami
Executive Producer: Mark Medernach
Line Producer: Daniel Ridgers
Production Assistants: Amanda Belden Scharnberg, Ashley Calhoun, Richie McCord
Production Company (titles): DUCK
Client: Showtime

Jamie Caliri’s opening titles for “United States of Tara” feature a host of frighteningly good characters mostly hosted by the brilliant Toni Collette’s Tara, herself a Kansasian mother and artist suffering from dissociative identity disorder and related memory suppression.

Tara’s alters; “T,” a temperamental teenage tart, Alice, a strong (and strongly repressed?) 50’s housewife, and Buck, the brawling, chain smoking, self-proclaimed war vet all pop up for reasons unknown. At the end of the sequence Tara emerges in ascension as it is she who shelters her alters. And she is derailed. And she is saved.