Comments on: Social Media Cliques

By: magento themes

magento themes — Wed, 13 Apr 2011 16:28:28 +0000

Hmmm……..what to say?The same thing “Great Job”.Sorry I m not getting any other word to say.Keep going.You are doing a great job.

By: Bigwig

Bigwig — Mon, 22 Feb 2010 20:00:09 +0000

Interesting post. However, I think you overstate the extent to which advertising is intrusive on social networks. The facebook groups you refer to are normally not the work of the brands themselves but facebook users.. The sponsored advertising on facebook is done very subtlety (as opposed to myspace which went hell for leather with ads and then paid for it with declining users), which is part of the reason why the advertising has not been as successful compared to other forms of display advertising. Twitter does not carry advertising at all currently. As for the Linkedin point, this again is the users “abusing” the network for their own financial gain.

But surely this kind of abuse would infiltrate a private or clique network eventually? A social group full of SEO geeks would eventually be targeted by a recruitment company one way or another. As well as this, the advertising is essential for the network to exist long term. Although Ning is good because of the lack of ads, it's functionality and promotion is way behind that of facebook for example.

By: Lodge28

Lodge28 — Fri, 05 Feb 2010 16:44:30 +0000

Very nice entry looking forward to more

By: WayneBKnows

WayneBKnows — Fri, 05 Feb 2010 16:17:16 +0000

Excellent post Michelle, and valid. Trying to be devils advocate here though, is it not that, the more popular the site becomes, the bigger chance a corporate entity will look to become involved in some way and the corporate pound for advertising becomes to tempting to resist. I guess the real idea is to develop something that advertisers feel is unnecessary to be involved with and the sheer thought or mention of a plug is frowned upon or blocked like a anti-virus blocker…lol

By: 13twelve

13twelve — Thu, 04 Feb 2010 21:44:55 +0000

A lot of people still use forums for community stuff - pretty much every model of BMW will have a forum discussion styling/tuning/etc. Forums always feel a bit too old school for me though.

The one "unknown" online community I know of is http://iam.bmezine.com/ for the body mod scene. Its pretty much as fully featured as Facebook/MySpace and is free of advertising and brands.

Oh and Suicide Girls. Do they count?

(also, Coke is *not* better than Pepsi)

By: Steve Downes

Steve Downes — Thu, 04 Feb 2010 21:43:57 +0000

Good post Michelle - glad you're enjoying Fluid.

Personally, I think it's a matter of frequency. The odd 'plug' isn't a problem - you watch ITV don't you? But would you if the ad breaks were 15 minutes?

An equal problem is astroturfing. If channels allow it their credibility will be destroyed. Starting to happen at Tripadvisor.

Anyway, good luck.

Steve

By: Paul Gordon

Paul Gordon — Thu, 04 Feb 2010 21:43:35 +0000

Great post! Strangely enough, I'm working on a side project that will enable the quick creation of always on-topic discussions….