Comments on: Should I be teaching SEO?

By: teacherinchina

teacherinchina — Sun, 01 Nov 2009 05:07:37 +0000

Teach whatever, you will learn more thn your students.Organizing your thoughts, materials… I enjoy teaching very much.

By: SirBigWig

SirBigWig — Sat, 24 Oct 2009 20:39:06 +0000

Interesting article and comments, especially the one about CV's getting worse. Clearly SEO cannot be taught like an academic subject, but there are a whole host of other skills that can, such as account management, presentation skills, communication, diplomacy, spelling, etc etc that appear to be missing from what potential employers say. However, I also think there is a limit to which these can be harnessed at University. The old adage of learning on the job rings true in my opinion. But, remember that some of these skills would never make it onto purely academic degrees such as history, politics, philosophy etc. So it is very tricky to integrate this kind of training, perhaps it should be done separately?

Unfortunately the "degree" has been mis-sold to the public and students as the panacea, and some of those with a degree expect that by divine right they should be entitled to a higher than average starting salary, regardless of skills set. Also the government misguidedly wants 50% of 18 year olds to go onto University, which is ludicrous. Drop out rates are at an all time high, and graduate jobs are in short supply.

I agree with the point that Universities need to engage more with commercial companies (something which MMU seem to do very well). I would also extend hugely the work placement year for students, commonplace with marketing and business degrees, in fact I would make it compulsory were it workable.

By: Nicola Thomas

Nicola Thomas — Fri, 23 Oct 2009 15:53:10 +0000

sadly – I was one of those who called wayne a mac geek, but mostly because i wanted a mac. I did all my 'geeking' at home sat on my huge desktop pc, but i still did it.

I think most students think life and a fab job is now handed to them on a plate, when in reality, its a long slog with lots of hard work and dedication, lots of free work and hours to build a portfolio. Then… you 'might' get an interview…

By: chappers

chappers — Thu, 22 Oct 2009 21:38:00 +0000

I have to say that Wayne's point resonates the most with me on this one. In other university subjects such as the Engineering or Science recent graduates are more likely to be in tune with technological developments as their lecturers will be the ones involved in that cutting edge research and development.

The world of digital changes so rapidly (especially search) that I think it would be hard for anyone in academia to ensure that the minutae of the latest techniques and software are taught. Any steps that can be taken to establish a middle ground between University and Commercial employment are of course hugely welcomed and it seems that David is working extremely hard to push this. Hopefully more agencies/companies will reciprocate and offer placements or similar work experience but as Wayne says I think the closest thing we'll get to a magic bullet is students actively going out of their way to research and involve themselves in the industry.

By: Wayne Silcock

Wayne Silcock — Thu, 22 Oct 2009 19:33:30 +0000

Whilst we can discuss the gap between the university and a job in the industry until the cows come home, and bemoan both the lack of agency involvement in universities or vice versa, I think we are forgetting about the responsibility of the student for their own professional development.

I was one of 3 students at university on my degree course known as "the mac geeks" (true story) as we spent the majority of our time, powerbooks open, learning new software and techniques rather than being out on the lash. Rather than wait for an opportunity to land in my lap, I was designing inlays for Ninja Tune and Fabric free of charge in the hope I could squeeze my way into the industry or get offered professional work.

Students need to realise that Uni only takes you so far, and is there to motivate you to get up and discover opportunities for yourself, and provide an environment to facilitate learning, not spoon feed it.

By: Stephen Chapman

Stephen Chapman — Thu, 22 Oct 2009 17:22:35 +0000

At the University of Manchester, courses are on the academic, rather than the vocational side, so they're not really set up for a move into this industry.
Mentoring has been on-going for a number of years, but this year we've set up the Media Club to try and bridge the gap that David talks about.
By involving industry experts as speakers and through online, we're hoping to build up networking & work placement opportunities and ultimately help with the students' career goals.
It's an experiment, but something we're hoping will be a success…

By: sadiebelle

sadiebelle — Wed, 21 Oct 2009 19:29:28 +0000

My Uni course was more creative led and the deadlines meant no one got used to industry expecations even work experience was more being a skivvy than getting to see what was expected.
I thought I'd walk into a job out of Uni but realised I had none of the skills I should have and basically started from scratch self learning.
A degree was good to get but does not have any relevance on my current career path and thousands in debt I could have gotten a lot more from an access course and working as an exec. I was lucky and decided to turn things around quickly but many of my classmates are working in shops and restauraunts as they can't get a job in the industry they studied for.

By: Nicola Thomas

Nicola Thomas — Wed, 21 Oct 2009 19:01:39 +0000

My University course provided me with a creative output, but most of the skills I use today I picked up outside of education. By the time we had those lessons on 'How to use Photoshop' and 'What is html' I already knew that half of what I was being told was complete rubbish, and probably something id never use in a job.

I think Universities need to be relevant and realistic with their teaching and give students briefs they may come across in the industry. I dont think I was ever asked to set a document up for print or was told the difference between CMYK and RGB – which is sad, because I didnt get my education for free. Likewise, its good I had the motivation to learn these things away from uni, or I may still be stuck in some rubbish job!

Id also agree with Lee, from my course year of over 50+ people – Id say only 5-10 are now working in the industry successfully. The quality of cv's ive seen is getting worse and I think we can only blame the lack of guidance from University lecturers and actual lack of skill from the applicant.

By: lee turner

lee turner — Wed, 21 Oct 2009 18:03:33 +0000

Universities need to engage with businesses more to ensure the gap is closed, enabling students to gain employment. Where as what we are currently seeing is that students have no commercial understanding or the skillsets to even look at them as a trainee, this is then getting worse when the student is expected to walk in a role and earn £35k.

On the other hand, businesses need to offer work placements that will allow students to gain experience and be better placed when leaving university. As a business this is something we we are always doing even for people of a young age.

Obviously this is only one view point and would love to hear what other people think

By: phillyharper

phillyharper — Wed, 21 Oct 2009 16:06:14 +0000

As a University graduate, the one thing that really annoyed me about my course was the lack of solid skills I came out with.

"But it's education for education's sake" was the response I was often met with, "it's about bettering yourself as a person."

That's all well and good, but the £16,000 I spent would have been better spent travelling the world for 3 years if "bettering myself" was the only goal. I went to University for better prospects, and when I left I was still fighting an uphill battle to find the work I wanted.

It's a nice thought to have education for educations sake but the reality is that students spend three years getting drunk and throwing parties and only by their third year does the thought "what am I actually going to do with my degree?" cross their mind.

I'd have to do some proper research on this, but I get the impression this is a common experience for many students.

With the working world moving as fast as it does, I wonder if Universities are actually the best or most efficient way of getting people into the work force. There are too many courses covering too many useless topics. If you're serious about doing research, go to University, if you want to get on in the workplace, learn your skills elsewhere and save your money.