“Maximum Impact” is the second part in this series of virals designed to demonstrates Fluid’s skill’s in developing ‘knockout graphics’ that are quite simply ‘designed for maximum impact’. The message was more important in this episode than Phorm.01 which was developed as a more abstract and experimental piece.

The bathroom furniture mirrors the Fluid environment down to the last detail, including the lime green urinal, but if you want to find out about their 70’s dance-floor style wall tiles you’ll have to go along to Unit 6 Hyde Point and find out for yourself!

It’s strange how the Fluid staff always seem to end up in a world of bewilderment, confusion, and even concussion, on their journey into work. We can only guess that it helps their creative juices to flow and keep on creating this motion madness!!

Check out our Vimeo Group and watch this space for the next release!