Simon brings three years of PPC experience having managed paid search campaigns for a number of major UK brands. He will also be assisting in an SEO capacity, enhancing Fluid’s reputation as one of the leading creative and online marketing agencies in the North West. Commenting on the new role Simon stated that “It is great to join an agency like Fluid. They have quickly established themselves as a reputable design and SEO agency, my aim is to replicate this in a paid search capacity”.

Fluid Creativity and PPC

Fluid Creativity manage PPC campaigns based on the company’s successful ethos of innovation and integrity coupled with the all important personal touch. Each campaign is thoroughly researched and devised in conjunction with the needs and aims of the client. Return on Investment is at the forefront of campaign strategy, with all aspects of a client’s website taken into consideration such as functionality, usability and aesthetics.

Fluid will only embark upon a PPC campaign if they are content that they can make a healthy return from click spend for the client. They do not use any automated bidding tools and pay close and meticulous attention to detail when creating campaign structures, keywords lists and ad copy. The client is kept fully informed of all the changes that are made throughout the month which are then documented in a monthly report that shows the KPI’s achieved.

To find out how Fluid can improve your PPC campaign, contact us today for a free proposal.