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		<title>Home Internet Usage Stats. Or Too Many People Online in the Bathroom!</title>
		<link>http://blog.fluidcreativity.co.uk/home-internet-usage-too-many-people-online-in-bathroom/</link>
		<comments>http://blog.fluidcreativity.co.uk/home-internet-usage-too-many-people-online-in-bathroom/#comments</comments>
		<pubDate>Fri, 04 May 2012 14:00:53 +0000</pubDate>
		<dc:creator>Ben Greenwood - SEO &#38; Social Media Consultant</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[internet usage]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7556</guid>
		<description><![CDATA[
We recently ran a survey on home internet usage on behalf of a client, just to get an idea of how it is used, by whom, and what issues people face with it. There&#8217;s no point letting i formation like that go to waste, so we thought we&#8217;d blog about it as there&#8217;s some interesting [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-7557" href="http://blog.fluidcreativity.co.uk/home-internet-usage-too-many-people-online-in-bathroom/toilet-browsing/"><img class="aligncenter size-large wp-image-7557" title="Browsing the net on the toilet?!" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/05/toilet-browsing-638x399.jpg" alt="Browsing the net on the toilet?!" width="638" height="399" /></a></p>
<p>We recently ran a survey on home internet usage on behalf of a client, just to get an idea of how it is used, by whom, and what issues people face with it. There&#8217;s no point letting i formation like that go to waste, so we thought we&#8217;d blog about it as there&#8217;s some interesting stuff in there &#8211; and some seriously disturbing stuff too!<span id="more-7556"></span></p>
<p>To give you an idea of the demographics first, nearly half the respondents were aged 21-29, while 35% were 30-39 and a further 12.5% were 40-49. 6% were over 50. Bear those age ranges in mind when looking at the other stats&#8230;</p>
<p>By far the most popular use for internet in the home was social networking, with 84% of respondents using it for that purpose. This was very closely followed by browsing the web (78%) and emailing (75%).</p>
<p>Online shopping and streaming of music and film is becoming increasingly popular, as you would expect. 66% of those who took our survey shop online from home, while 41% stream video or film and 38% stream music.</p>
<p>The least popular activities were online storage (Dropbox etc) with 19%, online gaming (not as many geeks as you might imagine out there!) with 28% and file sharing (via Limewire, Pirate Bay etc) with 19%, though we think that might be one of those things you don&#8217;t admit to even if you do it!</p>
<p>Video calling was another relatively under-utilised function of the internet &#8211; just 28% used the likes of Skype and Oovoo. This is an area that in my opinion has been very slow to take off. It&#8217;s been around for years now, but still not many bother with it. Previously it was unreliable internet connection and poor picture and audio that prevented mas use, but for the most part those problems have been solved. What then explains the lack of grwoth in video calling. We don&#8217;t know&#8230;</p>
<p>We asked if people were happy with the speed and performance of their home wireless internet and this is where it got interesting. A whopping <span style="text-decoration: underline;">41%</span> said <strong>NO</strong>.</p>
<p>No? In an age of 100Mb+ broadband speeds? Surely not? Nevertheless, that&#8217;s nearly half of people who still feel it&#8217;s too slow and that can only be put down to the poor hardware supplied by broadband providers in the form of wireless routers. They&#8217;re simply not good enough to pass on the benefits of super fast broadband to the user. Which is pretty shocking really.</p>
<p>So what do people do when they feel they need to improve the quality of their wireless internet? According to our survey, the vast majority (56%) call their broadband provider. Well, as we&#8217;ve seen the problem doesn&#8217;t lie with them (though they did send out the below par router). Only a quarter of people realised where the real issue lay ad chose to upgrade their wireless router for a more reliable internet connection, faster speeds and wider coverage around their home.</p>
<p>And if the survey is anything to go by, coverage is a very important factor. We asked in which room did they do most of their wireless internet browsing. Unsurprisingly, the living room was the most common with 84.4% of the vote. The bedroom was the second most common room for internet usage, with the rest spread between kitchen, dining room and home office.</p>
<p>Weirdly though&#8230;and we don&#8217;t know what to make of this really&#8230;<strong><span style="text-decoration: underline;">a significant 9.4% used wireless internet mostly in the <strong><em>BATHROOM</em></strong>!</span></strong> What are these people doing in there? We&#8217;d rather not think about it, to be honest&#8230;</p>
<p>The real conclusion to draw from this survey is that poor wireless routers are at the source of many people&#8217;s issues with wireless internet, but not that many either realise it or know what to do if they do. Which, we suspect, is just how the broadband providers would like to keep it.</p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Home Internet Usage Stats. Or Too Many People Online in the Bathroom!&quot; href=&quot;http://blog.fluidcreativity.co.uk/home-internet-usage-too-many-people-online-in-bathroom/&quot;&gt;Home Internet Usage Stats. Or Too Many People Online in the Bathroom!&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Chirpify introduces social commerce to Twitter</title>
		<link>http://blog.fluidcreativity.co.uk/chirpify-introduces-social-commerce-to-twitter/</link>
		<comments>http://blog.fluidcreativity.co.uk/chirpify-introduces-social-commerce-to-twitter/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 14:21:31 +0000</pubDate>
		<dc:creator>Clair O'Neill - Copywriter</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[chirpify]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7508</guid>
		<description><![CDATA[Chirpify is a tool that integrates with PayPal allowing Twitter users to transact (buy, sell or fundraise) in a single tweet. This could turn Twitter into a social commerce platform as well as a real-time news and information network.
Chirpify was originally known as ‘Sell Simply’ but relaunched under its new name thanks to Portland-based startup [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://chirpify.com/" target="_blank">Chirpify</a> is a tool that integrates with PayPal allowing Twitter users to transact (buy, sell or fundraise) in a single tweet. This could turn Twitter into a social commerce platform as well as a real-time news and information network.</p>
<p>Chirpify was originally known as ‘Sell Simply’ but relaunched under its new name thanks to Portland-based startup investor <a href="http://upstartlabs.com/" target="_blank">Upstart Labs</a>, who offered the fledgling company $50K in seed funding. The investment company rebranded Sell Simply as Chirpify and added better functionality to the social commerce tool.</p>
<p><img class="aligncenter size-medium wp-image-7516" title="chirpifylogo1" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/chirpifylogo1-638x159.png" alt="" width="638" height="159" /></p>
<p><span id="more-7508"></span></p>
<h3><strong>How does it work?</strong></h3>
<p>Chirpify integrates PayPal to create secure transactions in a single tweet. A user can simply tweet ‘<strong><em>@Charityname donate £2</em></strong>’ and the transaction will made through PayPal instantly &#8211; it’s scarily quick but Chirpify founder Chris Teso assures us it’s a safe and secure way to make a payment.</p>
<p>The quickness of the sale is appealing but many people have security issues with buying online and do people want to broadcast what they’re buying on Twitter? Who knows? For charities and NFPs this could be a brilliant platform to fundraise and collect donations, I know I’d be willing to donate through this method rather than filling in personal information and card details to make a small donation.</p>
<p><img class="aligncenter size-medium wp-image-7523" title="chirpifydashboard" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/chirpifydashboard-514x479.jpg" alt="" width="514" height="479" /></p>
<p style="text-align: right;"><strong><em>Chirpify dashboard</em></strong></p>
<p>Users are never charged for making a donation but the recipient will be charged depending on what type of account they sign up for: basic, pro or enterprise. Chirpify receives 2% commission on basic and pro accounts but with an enterprise account a monthly or annual fee is agreed. The extra fees could be a problem for recipients, especially if they are already paying Paypal fees; companies would need to work out if the exposure on Twitter gave them a big enough return on investment.</p>
<p>The Chirpify API integrates with PayPal business accounts and Magento, a popular ecommerce platform, to allow brands to list items for sale, schedule tweets and receive payments through their CMS.</p>
<p>Sending and receiving real-time payments in a tweet is a great concept, but will users want to use Twitter for social commerce?</p>
<h3><strong>Tweet-a-beer</strong></h3>
<p style="text-align: left;"><img class="size-medium wp-image-7528 aligncenter" title="tweetabeerphone" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/tweetabeerphone-638x467.png" alt="" width="638" height="467" /></p>
<p style="text-align: left;">
<p style="text-align: left;">Tweet-a-beer was the first third party application to utilise the Chirpify API, the mobile beer buying application allows users to buy their fellow followers a <a href="http://tweet-a-beer.com/" target="_blank">beer in a tweet</a>. First you have to authenticate your Twitter account with Chirpify and once you are connected you can add your <em>@recipient</em> and send $5 to their Paypal account (to spend on beer, obviously). The recipient will receive a tweet mention with your name followed by a link showing them how they can claim their beer money. The web tool was plugged at South by Southwest; the perfect place for web-savvy people to unite over an alcoholic bevvy.</p>
<p>What do you think of Chirpify? Would you use this tool to purchase something or make a donation using Twitter?</p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Chirpify introduces social commerce to Twitter&quot; href=&quot;http://blog.fluidcreativity.co.uk/chirpify-introduces-social-commerce-to-twitter/&quot;&gt;Chirpify introduces social commerce to Twitter&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Social Media Roundup: April &#8216;12</title>
		<link>http://blog.fluidcreativity.co.uk/social-media-roundup-april-12/</link>
		<comments>http://blog.fluidcreativity.co.uk/social-media-roundup-april-12/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 06:43:34 +0000</pubDate>
		<dc:creator>Clair O'Neill - Copywriter</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instagram]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7449</guid>
		<description><![CDATA[Here’s our social media roundup for March, which includes Confused.com’s ‘House of Horrors’ Facebook app, an interactive billboard from Bronx Shoes and yet another wonderful Instagram photo competition.
Confused.com Facebook app
Confused.com has given us cheery animated television adverts and along with We Buy Any Car DOT COM, has introduced a new phenomenem of adding ‘dot com’ [...]]]></description>
			<content:encoded><![CDATA[<p>Here’s our social media roundup for March, which includes Confused.com’s ‘House of Horrors’ Facebook app, an interactive billboard from Bronx Shoes and yet another wonderful Instagram photo competition.</p>
<h3><b>Confused.com Facebook app</b></h3>
<p>Confused.com has given us cheery animated television adverts and along with We Buy Any Car DOT COM, has introduced a new phenomenem of adding ‘dot com’ after EVERYTHING. Anyway, the price comparison site has taken a not-so-cheery approach with their latest promotion ‘House of Horrors’ &#8211; a Facebook app that integrates Google Maps and Facebook to create a video of a burglar in your home looking at your personal photos before leaving with a shiny MacBook.</p>
<p><span id="more-7449"></span></p>
<p>This is a very similar to <a href="http://www.takethislollipop.com" target="_blank">Take This Lollipop</a>, an app that shows the power of social networks and the information app owners can obtain from your profile. Once you are signed into the app (it’s safe if you want to try, and worth a look) you watch a video of a very creepy man spying on your profile information and photographs. It definitely has the right effect, I remember it scared the hell out of me when I first saw it.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-7453" title="houseofhorrors" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/houseofhorrors.png" alt="" width="536" height="407" /></p>
<p>Unfortunately the Confused.com app doesn’t have the same impression for me, maybe it’s because it’s been <a href="http://www.intel.com/museumofme/r/index.htm" target="_blank">done</a><a href="http://www.takethislollipop.com" target="_blank"> before</a>, or it might be because the video lacks quality and isn’t particularly clear. Either way, it is a clever way to promote the downright boring subject of home insurance.</p>
<h3><b>Bronx Shoes Interactive Billboard Facebook Campaign</b></h3>
<p style="text-align: center;"><img class="size-medium wp-image-7458 aligncenter" title="bronxbeard" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/bronxbeard-619x479.png" alt="" width="312" height="242" /></p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">A billboard like no other has been installed in Cape Town to promote <a href="https://www.facebook.com/BronxMensShoes?sk=app_318589441536329" target="_blank">Bronx Shoes</a>. Every time a User Likes the company’s Facebook page, a strand of facial hair is added to the billboard, ‘More Like More Beard’ as the copy says. You can even watch a live stream as each strand is added to the interactive billboard &#8211; what fun!</p>
<h3><b><a href="https://lancome.lpd.us.com/colorinyourlife/">Lancome</a> Instagram Contest ‘Rouge in Love’ (now closed)</b></h3>
<p>Users are asked to colour in their life through an Instagram photo contest using the tags <em><strong>#inlovewithday</strong></em>, <strong><em>#inlovewithnight</em></strong> &amp; <strong><em>#inlovewithdusk</em></strong>. Each week a winner was selected from each category. I love the way brands use Instagram as a marketing tool and with its recent Facebook takeover the photo-sharing app is only going to increase in popularity.</p>
<p style="text-align: center;">
<p style="text-align: left;">
<p style="text-align: left;">
<h3><b>Manchester City FC Joins Pinterest</b></h3>
<p style="text-align: center;">
<p><a href="http://pinterest.com/mcfcofficial" target="_blank">MCFC</a> have joined photo curation site <a href="http://www.pinterest.com">Pinterest</a>, the social network known for its huge female following. Maybe this will encourage more male users to join the site and start pinning &#8211; who knows? One of their pinboards is entitled ‘city pets’ where you can see lots of cutesy photos of pets donning Man City attire. Thanks to <a href="http://www.twitter.com/liamss" target="_blank">@Liamss</a> for letting me know about this page!</p>
<p>Have any social media campaigns caught your eye? Let us know in the comments below.</p>
<p style="text-align: center;">
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Social Media Roundup: April &#8216;12&quot; href=&quot;http://blog.fluidcreativity.co.uk/social-media-roundup-april-12/&quot;&gt;Social Media Roundup: April &#8216;12&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Fluid &#8216;gamify&#8217; Buffalo Technology to promote hardware</title>
		<link>http://blog.fluidcreativity.co.uk/fluid-gamify-buffalo-technology/</link>
		<comments>http://blog.fluidcreativity.co.uk/fluid-gamify-buffalo-technology/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 08:17:07 +0000</pubDate>
		<dc:creator>Ben Greenwood - SEO &#38; Social Media Consultant</dc:creator>
				<category><![CDATA[Fluid News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[buffalo technology]]></category>
		<category><![CDATA[css 3]]></category>
		<category><![CDATA[html 5]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7442</guid>
		<description><![CDATA[In one of our most exciting projects to date, Fluid Creativity have today launched a HTML 5 online game on behalf of global giant Buffalo Technology, innovative storage, multimedia, and wireless networking products manufacturer.
Our challenge was to identify a digital solution to increase brand and product awareness and find a way for consumers to explore [...]]]></description>
			<content:encoded><![CDATA[<p>In one of our most exciting projects to date, Fluid Creativity have today launched a HTML 5 online game on behalf of global giant <a title="Buffalo Technology" href="http://www.buffalo-technology.com/en/" target="_blank">Buffalo Technology</a>, innovative storage, multimedia, and wireless networking products manufacturer.</p>
<div id="attachment_7443" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7443" href="http://blog.fluidcreativity.co.uk/fluid-gamify-buffalo-technology/buffalo-connected/"><img class="size-full wp-image-7443" title="Buffalo Connected" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/04/buffalo-connected.jpg" alt="Buffalo Connected" width="638" height="351" /></a><p class="wp-caption-text">Buffalo Connected</p></div>
<p><span id="more-7442"></span>Our challenge was to identify a digital solution to increase brand and product awareness and find a way for consumers to explore Buffalo’s product range in an entertaining and interactive way while maximising the potential of viral marketing.</p>
<p>&#8216;Gamification&#8217; or applying game design thinking to non-game applications to make them more fun and engaging and rewarding online gaming with real life rewards, as we have done here, is widely recognised as one of the most important emerging trends in technology and marketing.</p>
<p>The web application is a &#8216;Plumber&#8217;-type game, in which players are required to connect various hardware devices to Buffalo storage and wireless devices in as fast a time as possible. The game is based in three different environments, reflecting Buffalo Technology products&#8217; versatility &#8211; in the home, at the office or on the move.</p>
<p>In-game rewards for players recording the fastest times include major discounts on Buffalo products and topping the leader board each week will get players extra prizes. Social media integration in the form of Facebook and Twitter allows users to post there times and encourage their friends to try and beat them, increasing the viral nature of the game.</p>
<p>Built by Fluid using HTML5 and CSS 3 technology to a very high standard and on a dedicated URL, Buffalo’s application is targeting the full spectrum of users from desktop to mobile, ensuring the highest level of interactivity. It is also supported by the latest versions of all web browsers, which makes it ideal for Buffalo’s users, who tend to be early adopters and expect the very latest in cutting edge technology from this product provider.</p>
<p>Clare McCann, Marketing Communications Manager, Northern Europe at Buffalo Technology UK, said:</p>
<blockquote><p>“In this intensely competitive market we need to be very creative with the way we engage with our customers. We pride ourselves on leading the way in the technology field and we came to Fluid as they have done some great work for us in the past and we knew we could rely on them to come up with a truly innovative but workable solution.”</p></blockquote>
<p>Buffalo will be showcasing the new web application at <a title="The Gadget Show Live 2012" href="http://www.gadgetshowlive.net/" target="_blank">The Gadget Show Live 2012</a> at Birmingham NEC where the company will be at Stand C16 from 11-15 April.</p>
<p>In the meantime, to try your luck go to <a title="Buffalo Connected" href="http://www.buffalo-connected.com" target="_blank">www.buffalo-connected.com</a></p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Fluid &#8216;gamify&#8217; Buffalo Technology to promote hardware&quot; href=&quot;http://blog.fluidcreativity.co.uk/fluid-gamify-buffalo-technology/&quot;&gt;Fluid &#8216;gamify&#8217; Buffalo Technology to promote hardware&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>How Much Time Do You Spend On Google Services? Now You Can Find Out</title>
		<link>http://blog.fluidcreativity.co.uk/how-much-time-do-you-spend-on-google-services-now-you-can-find-out/</link>
		<comments>http://blog.fluidcreativity.co.uk/how-much-time-do-you-spend-on-google-services-now-you-can-find-out/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 09:42:48 +0000</pubDate>
		<dc:creator>Ben Greenwood - SEO &#38; Social Media Consultant</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[account activity]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7435</guid>
		<description><![CDATA[Google, presumably in a bid to underline their openness and honesty in the face of heavy criticism recently, has introduced a brand new service to users. Account Activity, still in beta but open to all, provides you with password-protected insights into your use of Google services. All of them. Except, it seems, Google+&#8230;
Google made the [...]]]></description>
			<content:encoded><![CDATA[<p>Google, presumably in a bid to underline their openness and honesty in the face of heavy criticism recently, has introduced a brand new service to users. <a title="Google Account Activity" href="https://www.google.com/settings/activity" target="_blank">Account Activity</a>, still in beta but open to all, provides you with password-protected insights into your use of Google services. All of them. Except, it seems, Google+&#8230;<span id="more-7435"></span></p>
<p>Google made the announcement on their blog yesterday and clearly they feel it is an additional security step:</p>
<blockquote><p>“Knowing more about your own account activity also can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned, you can change your password immediately and sign up for the extra level of security provided by 2-step verification.”</p></blockquote>
<p>What it also does is underline just how much information Google keeps on you. Whether this is a good thing or a bad thing is a whole other blog post which I may deal with another time.</p>
<p>The service is opt-in and once you&#8217;ve signed up you will receive emails telling you when an updated report is available. So what&#8217;s in it and what use is it?</p>
<p>Here&#8217;s a screen grab of my own Account Activity:</p>
<p><a rel="attachment wp-att-7436" href="http://blog.fluidcreativity.co.uk/how-much-time-do-you-spend-on-google-services-now-you-can-find-out/google-account-activity/"><img class="aligncenter size-full wp-image-7436" title="Google Account Activity" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/google-account-activity.png" alt="Google Account Activity" width="638" height="614" /></a></p>
<p>As you can see, you can choose the date range from which you want to see your data, as well as delete reports should you so wish.</p>
<p>The date ranges are, for the moment, monthly and as this is a new service you will have access to precisely one report. Going forward, having access to several months will give you an insight into how your use of Google&#8217;s services change over time. Remember that every single Google service is now under one account, so Gmail, Search, Google Docs, YouTube and the rest are all going to be listed here if you use them.</p>
<p>The first section details which countries you&#8217;ve logged in from, using what browser and what device. For me it&#8217;s no surprise to see it&#8217;s only the UK, from Chrome and mobile using Windows and my iPad and iPhone. Imagine you&#8217;re a frequent flyer accessing Google&#8217;s services from hundreds of locations and devices though &#8211; this data could well prove useful to you.</p>
<p>Next up are authentication changes, including passwords, additional email addresses and applications you&#8217;ve allowed access to your Google account. In my case it&#8217;s LinkedIn and Google+ on the applications front.</p>
<p>Incredibly useful data, especially if you suspect someone is attempting to hack your Google account. Spot anything out of the ordinary in there and you can immediately take steps to beef up your security.</p>
<p>How many emails do you send a month? To whom? Your Gmail data is given to you in a clear and concise manner, showing how many you&#8217;ve sent, how many you&#8217;ve received and who your most popular contacts are. In my case I sent only 73 emails yet received nearly 3,000 &#8211; the power of spam! My top contacts include my fiancée and my brother. Good to know.</p>
<p>The Web History section is very interesting and for me threw up some surprising results. This is basically your search history and shows the number of searches, your top queries and the types of searches you&#8217;ve made.</p>
<p>Apparently I made 385 searches in the last 30 days. Not surprising as I&#8217;m an <a title="SEO" href="http://www.fluidcreativity.co.uk/online-marketing-services/search-engine-optimisation/" target="_self">SEO</a>. What IS surprising is my top queries. Not one of them is work related! &#8220;Beer bottles&#8221; was for a personal project I ended scrapping, as was &#8220;alcoholic drinks&#8221; (I&#8217;m not an alcoholic!). &#8220;Marilyn Monroe&#8221; was a search I did for my upcoming wedding (don&#8217;t ask!). No mention of &#8220;<a title="American Sweets" href="http://www.americansoda.co.uk" target="_blank">american sweets</a>&#8220;, &#8220;<a title="Medical Negligence" href="http://www.ph-medicalnegligence.co.uk" target="_blank">medical negligence</a>&#8221; or &#8220;<a title="Estate Agents Manchester" href="http://www.shepherdgilmour.com" target="_blank">estate agents Manchester</a>&#8221; &#8211; but then that&#8217;s because I do most of my work related searches logged out&#8230;</p>
<p>57% were web searches and 38% were image searches&#8230;I have no idea where the remaining 5% were done though?</p>
<p>Finally for me, YouTube (clipped on the screenshot). Oddly, this isn&#8217;t about me, but my videos. There were 19 views of videos I&#8217;ve uploaded to YouTube, my most popular video was of the killer whales at Loro Parque, Tenerife and the majority of views were from Google users in France and Spain. That data will help massively if you&#8217;re into YouTube marketing.</p>
<p>Google+, aside from Gmail and Search, is probably my most used service but this data is strangely missing and I don&#8217;t get why. This, for me, would be the most valuable information. Knowing how I use G+ would be valuable and I can only hope they add it soon.</p>
<p>If I used more Google services, such as Docs, Latitude and Calendar I&#8217;d no doubt have more data to view here, some of which could prove useful in the way I go about my day to day internet usage. Alas, aside from the additional security it provides it is more interesting than it is useful at this point.</p>
<p>I&#8217;ve no doubt the data can be used to inform marketers (see the YouTube information as an example) but only in a limited way right now. Perhaps Google will extend the amount of data it provides in the future. Either way, it&#8217;s a nice feature to have and, as ever, Google is keen to stress that you can completely delete your reports at anytime from their servers, attempting to give you peace of mind from the whole Big Brother thing.</p>
<p>Have you accessed your Account Activity yet? Found anything surprising&#8230;or even worrying? In fact, have you found a valuable use for it yet?!</p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;How Much Time Do You Spend On Google Services? Now You Can Find Out&quot; href=&quot;http://blog.fluidcreativity.co.uk/how-much-time-do-you-spend-on-google-services-now-you-can-find-out/&quot;&gt;How Much Time Do You Spend On Google Services? Now You Can Find Out&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Facebook Timeline In Action: The British Monarchy</title>
		<link>http://blog.fluidcreativity.co.uk/facebook-timeline-in-action-the-british-monarchy/</link>
		<comments>http://blog.fluidcreativity.co.uk/facebook-timeline-in-action-the-british-monarchy/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 10:59:22 +0000</pubDate>
		<dc:creator>Ben Greenwood - SEO &#38; Social Media Consultant</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook timeline]]></category>
		<category><![CDATA[the british monarchy]]></category>
		<category><![CDATA[the queen]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7421</guid>
		<description><![CDATA[Welcome to the first of what I hope will be many spotlights on the best use of Facebook&#8217;s Timeline for Pages. Any time I spot a truly great Facebook Page I plan to blog about it, hopefully with the aim of giving you some ideas on what to do with yours.
First up is the Facebook [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the first of what I hope will be many spotlights on the best use of Facebook&#8217;s Timeline for Pages. Any time I spot a truly great Facebook Page I plan to blog about it, hopefully with the aim of giving you some ideas on what to do with yours.</p>
<p>First up is the <a title="The British Monarchy On Facebook" href="https://www.facebook.com/TheBritishMonarchy" target="_blank">Facebook Page of The British Monarchy</a>. The Queen&#8217;s old page was good. But they&#8217;ve embraced Timeline and done some wonderful things with it.<br />
<a rel="attachment wp-att-7422" href="http://blog.fluidcreativity.co.uk/facebook-timeline-in-action-the-british-monarchy/queen-timeline/"><img class="aligncenter size-full wp-image-7422" title="The British Monarchy Facebook Timeline" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/queen-timeline.jpg" alt="The British Monarchy Facebook Timeline" width="638" height="384" /></a><br />
<span id="more-7421"></span></p>
<p>Without doubt the most impressive use is to populate the Timeline dating right back to 1952 when Her Majesty Queen Elizabeth became Queen following King George VI&#8217;s death. The 1952 entry is a black and white photo of the new Queen stepping off a plane and is described thus:</p>
<blockquote><p>Dressed in black, Her Majesty sets foot on British soil for the first time as Queen following the death of her father, King George VI and her resulting Accession. Her Majesty was in Kenya when she learnt of her father&#8217;s death.</p></blockquote>
<p>From that point on, most significant moments of the Queen and her family&#8217;s life is detailed and it&#8217;s a very interesting read if you&#8217;re into this sort of thing. Other notable entries on the Timeline are Her Majesty&#8217;s coronation in June 1952, with accompanying photo (see below), her first televised Christmas broadcast and The Beatles receiving their MBEs from her.</p>
<div id="attachment_7425" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7425" href="http://blog.fluidcreativity.co.uk/facebook-timeline-in-action-the-british-monarchy/queen-coronation/"><img class="size-full wp-image-7425" title="The Queen's Coronation" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/queen-coronation.jpg" alt="The Queen's Coronation" width="638" height="446" /></a><p class="wp-caption-text">Copyright: Press Association</p></div>
<p>There&#8217;s also the date the Queen started Tweeting noted on her Timeline (June 2009)! And in case you were wondering, <a title="The Death of Princess Diana" href="https://www.facebook.com/TheBritishMonarchy/timeline/story?ut=32&amp;wstart=870418800&amp;wend=873097199&amp;hash=367119749976528&amp;pagefilter=3" target="_blank">the death of Princess Diana</a> <strong>IS</strong> included too.</p>
<p>The usual hatches, matches and despatches (births, marriages and deaths) are also there, though the birth of Prince Charles is oddly omitted, perhaps because he was born before the Queen became, well, Queen (1948 if you didn&#8217;t know). In the year of the <a title="The Diamond Jubilee" href="http://www.thediamondjubilee.org/" target="_blank">Queen&#8217;s Diamond Jubilee</a> this is all going to prove very useful as no doubt millions of people around the world will want to know more about Her Majesty and the Royal Family as a whole.</p>
<p>The attention to detail that&#8217;s gone into the new Monarchy Facebook page is remarkable. For those who want to know pretty much everything there is to know there are a plethora of Notes (a much under-utilised tool on Facebook!) that give in depth information from the Court on events and the like.</p>
<p>The Monarchy&#8217;s other web presences aren&#8217;t ignored, with regular links to the <a title="The Royal Website" href="http://www.royal.gov.uk/" target="_blank">Royal Website</a>, <a title="The British Monarchy on YouTube" href="http://www.youtube.com/user/TheRoyalChannel" target="_blank">YouTube Channel</a> and, believe it or not, Charles, Camilla&#8217;s, William&#8217;s and Harry&#8217;s own Storify profile, <a title="Clarence House on Storify" href="http://storify.com/clarencehouse/" target="_blank">Clarence House</a>, amongst others!</p>
<p>There&#8217;s no doubting that The British Monarchy are embracing <a title="Social Media Marketing" href="http://www.fluidcreativity.co.uk/online-marketing-services/social-media-marketing/" target="_self">social media</a> and are making Facebook central to their online lives. There&#8217;s even a Royal Household Facebook app. Fabulous stuff.</p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Facebook Timeline In Action: The British Monarchy&quot; href=&quot;http://blog.fluidcreativity.co.uk/facebook-timeline-in-action-the-british-monarchy/&quot;&gt;Facebook Timeline In Action: The British Monarchy&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Who&#8217;s Pinning What?</title>
		<link>http://blog.fluidcreativity.co.uk/whos-pinning-what/</link>
		<comments>http://blog.fluidcreativity.co.uk/whos-pinning-what/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 10:31:40 +0000</pubDate>
		<dc:creator>Clair O'Neill - Copywriter</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social sharing]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7307</guid>
		<description><![CDATA[
Pinterest allows users to visually curate content from around the web and discover new interests by posting images or other bits of information to their own or others&#8217; &#8216;pin boards&#8217;. Each pin board represents a different category or area of interest and users can share their pins with their followers.

 
The social bookmarking site is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-7355" title="PinterestLogo" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/Pinterest_Logo-638x161.png" alt="" width="638" height="161" /></p>
<p>Pinterest allows users to visually curate content from around the web and discover new interests by posting images or other bits of information to their own or others&#8217; &#8216;pin boards&#8217;. Each pin board represents a different category or area of interest and users can share their pins with their followers.</p>
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<p><strong> </strong></p>
<p>The social bookmarking site is largely consumer and lifestyle orientated, which is why the majority of its users are female. Take a look at <a href="http://pinterest.com/popular/" target="_blank">what’s popular</a> on Pinterest and you’ll soon discover cutesy kittens, an overload of cupcakes and a lot of Marilyn Monroe quotes. It’s sickly sweet. And I won’t lie to you, I love photographs of <a href="http://pinterest.com/pin/183029172325620641/" target="_blank">kittens inside pumpkins</a> and <a href="http://pinterest.com/pin/121949102379976510/" target="_blank">beautifully decorated cupcakes</a>, but it does seem a bit excessive. Hopefully as Pinterest gains more users, preferably more male users, or female users who like things that aren’t so cloyingly sweet, pins will start to have a bit more variety.</p>
<p><span style="font-weight: bold;">Companies embracing Pinterest</span></p>
<p><span>Pinterest has brilliant marketing potential for certain companies but that can be saved for another blog post entirely. For now, take a look at the companies who&#8217;re taking the plunge and starting their own marketing campaigns on Pinterest.</span></p>
<p style="text-align: center;"><img class="size-medium wp-image-7341 aligncenter" title="PinterestLottery" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/pinterestlottery-638x399.png" alt="" width="638" height="399" /></p>
<p><a href="http://pinterest.com/flybmi" target="_blank">British Midland International</a> (BMI) is one of the first companies to launch a campaign using Pinterest &#8211; the Pinterest Lottery. Users are allowed to repin up to six images from any of BMI’s destination pinboards and each week a random generator will select one of the images. All users who have repinned the selected image will be entered into a prize draw to win a pair of return flights to a destination of their choice. BMI will be adding new pinboards to different destinations every week.</p>
<p><a href="http://pinterest.com/peugeotpanama/" target="_blank">Peugeot Panama</a> is running a Pinterest puzzle competition, where users have to search the brand’s Facebook page and website for the missing pieces of the puzzle pinboards. Users have to repin all of the missing pieces to their pinboard and share with Peugeot Panama to be in with the chance of winning a whole host prizes. Although the competition instructions aren&#8217;t entirely clear, the creative concept is a brilliant idea.</p>
<p><img class="aligncenter size-medium wp-image-7350" title="PeugeotPinterest" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/peugeotpinterest-638x264.png" alt="" width="638" height="264" /></p>
<p><strong>Who’s pinning what?</strong></p>
<p>If you are using Pinterest for marketing purposes, there are some simple ways you can measure your reach. You can use this link: <a href="http://pinterest.com/source/YourWebsite.com/" target="_blank">http://pinterest.com/source/YourWebsite.com/</a> to find out who’s pinning what from your website &#8211; this is useful to find out which of your products/other content types are most popular and you can compare these to other sources of analytics to see if they correlate.</p>
<p>In Google Analytics you can see how many visits are coming to your site from Pinterest by viewing the ‘Referrals Report’ in ‘Traffic Sources’.</p>
<p><strong>Copyright concerns</strong></p>
<p>Recently, there have been a few legal issues surrounding Pinterest and copyright infringement. Pinterest&#8217;s users &#8220;pin&#8221; images from all over the web, which has led to copyright concerns among certain publishers, however, most feedback from content providers has been positive as Pinterest has helped drive traffic to their websites.</p>
<p>Pinterest’s statement:</p>
<blockquote><p>“Pinterest is a platform for people to share their interests through collections of images, videos, commentary and links they can share with friends. The Digital Millennium Copyright Act (DMCA) provides safe harbors for exactly this type of platform.” <a href="http://www.washingtonpost.com/business/technology/pinterest-addresses-copyright-concerns/2012/03/15/gIQAijAFES_story.html" target="_blank">Source</a></p></blockquote>
<p>The company recently released a code that allows website owners to keep their content off the site completely:</p>
<h3>&lt;meta name=&#8221;pinterest&#8221; content=&#8221;nopin&#8221;/&gt;</h3>
<p><strong><em>What do you think of Pinterest? Do you think it has potential for brands?</em></strong></p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Who&#8217;s Pinning What?&quot; href=&quot;http://blog.fluidcreativity.co.uk/whos-pinning-what/&quot;&gt;Who&#8217;s Pinning What?&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Facebook Launches Timeline for Pages &#8211; Or &#8216;Operation: Facebook&#8217;</title>
		<link>http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/</link>
		<comments>http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 10:47:52 +0000</pubDate>
		<dc:creator>Ben Greenwood - SEO &#38; Social Media Consultant</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook timeline]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7293</guid>
		<description><![CDATA[
Facebook is probably the single most effective social media marketing tool available to brands and, as you may have heard, they are due to roll out Timeline to Pages very soon, potentially increasing that effectiveness further.
Timeline is going to have a huge impact on companies and marketers as they adjust to the new view, new [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-7294" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/timeline-head/"><img class="aligncenter size-full wp-image-7294" title="Operation: Facebook" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/timeline-head.jpg" alt="Operation: Facebook" width="638" height="339" /></a></p>
<p>Facebook is probably the single most effective social media marketing tool available to brands and, as you may have heard, they are due to roll out Timeline to Pages very soon, potentially increasing that effectiveness further.<span id="more-7293"></span></p>
<p>Timeline is going to have a huge impact on companies and marketers as they adjust to the new view, new features, new tools and, most importantly, the loss of certain features.</p>
<p>You can preview and publish Timeline on your Page right now if you wish, but if you don&#8217;t you should be aware that Facebook will do it for you on March 30th so you may as well familiarise yourself with it now and get ahead of the game.</p>
<p>The <a title="Fluid on Facebook" href="http://www.facebook.com/fluidcreativity" target="_blank">Fluid Creativity Page</a> has been given its Timeline makeover and we&#8217;ve toyed around with the new features so we can begin the roll out on behalf of our clients too. Here&#8217;s what we think is good&#8230;and bad.</p>
<h3>NO Landing Tabs</h3>
<p>The first feature most companies are going to notice missing is that beautifully crafted &#8216;Like&#8217; magnet known as the landing tab. It&#8217;s gone. And it&#8217;s not coming back. So you&#8217;re going to have to think of more innovative ways to grab those likes.</p>
<h3>Cover Photo</h3>
<p>As you can see from the image at the top of this post, this is a very nice area that sits atop your Page and allows you to display a photo or graphic of your choice. Many of you will have seen them on your personal profiles already.</p>
<p><em>&#8220;A-ha,&#8221;</em> you&#8217;re thinking. <em>&#8220;I can use the Cover Photo to point to the Like button and stick some marketing or incentive up there.&#8221; </em></p>
<p>No. You can&#8217;t. Facebook has expressly forbidden any kind of marketing in the Cover Photo, instead it should be used to represent your company, product or service. It is NOT a marketing channel within a marketing channel.</p>
<p>That said, it can be used to great effect and the more innovative you get, the more your Page will stand out from the competition.</p>
<h3>App Changes</h3>
<p>The location of your App links has changed too. While it used to be down the left, they are now partially hidden under your Cover Photo to the right. You can display three (such as Photos, Likes and others) in any order you wish, but the rest will remain hidden under a dropdown, indicated only by a small arrow. You&#8217;re going to have to put some thought into which you want to show most, though they can be swapped around to suit your current campaign.</p>
<div id="attachment_7295" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7295" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/timeline-apps/"><img class="size-full wp-image-7295" title="Timeline Apps" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/timeline-apps.jpg" alt="Timeline Apps" width="638" height="138" /></a><p class="wp-caption-text">The New Apps Section</p></div>
<p>The apps themselves may well require some work and this could prove to be expensive. They&#8217;ll work &#8216;as is&#8217; in the new Timeline but you won&#8217;t be getting the most out of the increased width (810px versus 520px) that&#8217;s available. You&#8217;ll need new Application icons too (111 x 74).</p>
<p>Now&#8217;s the time to do it though, as you could also sort out your OpenGraph integration and make use of those verbs &#8211; &#8220;[name] bought/wants/loves [product]&#8221; is a simple and effective means of getting your products into individual&#8217;s Timelines via apps!</p>
<h3>Timeline Itself</h3>
<p>Timeline gives you the ability to lay out your whole company history &#8211; so USE it! Especially if you have a long and impressive history. From date founded, through company moves, expansion, new premises, awards won&#8230;get it all on there.</p>
<div id="attachment_7296" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7296" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/timeline-itself/"><img class="size-full wp-image-7296" title="Facebook Timeline" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/timeline-itself.jpg" alt="Facebook Timeline" width="638" height="442" /></a><p class="wp-caption-text">You Company History In All It&#39;s Glory</p></div>
<h3>Pinned Posts</h3>
<p>Brands now get the opportunity to pin a post to the top of their Timeline, extending the life of a particularly informative or successful post. This is something that&#8217;s been called for a lot over recent months so it&#8217;s a happy day now it&#8217;s here.</p>
<div id="attachment_7297" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7297" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/pinned-post/"><img class="size-full wp-image-7297" title="Facebook Timeline Pinned Post" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/pinned-post.jpg" alt="Facebook Timeline Pinned Post" width="638" height="472" /></a><p class="wp-caption-text">Note The Orange Ribbon</p></div>
<h3>Highlight Posts</h3>
<p>Much like on personal Timeline&#8217;s brands can highlight a post, making it go full width. This is particularly effective for posts containing photographs. Use it sparingly and choose your posts well and you&#8217;ll see a marked increase in interaction and reach.</p>
<div id="attachment_7298" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7298" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/highlighted-post/"><img class="size-full wp-image-7298" title="Facebook Timeline Highlighted Post" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/highlighted-post.jpg" alt="Facebook Timeline Highlighted Post" width="638" height="447" /></a><p class="wp-caption-text">Making Full Use Of Full Width</p></div>
<h3>User Posts</h3>
<p>On the new Timeline for Pages when a user posts on your &#8216;Wall&#8217; (a term soon to be consigned to history) they are all lumped together in one box. This will take some time for Page admins to get used to, but should prove to be a timesaver in the end.</p>
<div id="attachment_7299" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7299" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/posts-by-others/"><img class="size-full wp-image-7299" title="Posts By Others" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/posts-by-others.jpg" alt="Posts By Others" width="638" height="561" /></a><p class="wp-caption-text">All Lumped Together</p></div>
<p>The box expands when you click on it so you can view all the posts and respond where necessary but it&#8217;s not as obvious as the old Wall. It should be noted that you can change the Timeline view to just Posts by Others with a little drop down at the top of the Timeline in the middle. That should make it easier for admins if they need it.</p>
<h3>The Admin Panel</h3>
<p>Brand new and very useful is the admin panel which, for admins (obviously), displays a lot of useful information.</p>
<div id="attachment_7300" class="wp-caption aligncenter" style="width: 648px"><a rel="attachment wp-att-7300" href="http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/admin-panel/"><img class="size-full wp-image-7300" title="Facebook Timeline Admin Panel" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/admin-panel.jpg" alt="Facebook Timeline Admin Panel" width="638" height="370" /></a><p class="wp-caption-text">The Most Useful Feature For Admins</p></div>
<p>First of all, you get a list of recent Notifications, including new Likes and new comments. This allows admins to stay on top of what is happening on their Page, responding appropriately.</p>
<p>Secondly, there is a panel for Insights. It&#8217;s only a graph which you can click through for more information, but it&#8217;s a handy little thing for a snapshot of interactions.</p>
<p>Thirdly, and without doubt the most useful new feature, is a Messages panel. Yes, Facebookers can FINALLY message you directly, without posting on the Wall. The benefits of this are many. You can take disputes out of the public eye, you can sort out queries directly without other users cluttering up the conversation with misleading or wrong information and you can build personal relationships.</p>
<p>As a brand you can&#8217;t message users directly, but the ability for them to contact you is going to prove very useful to most brands, I&#8217;m sure.</p>
<p>The admin panel can be hidden too, so you don&#8217;t have to scroll down to see what&#8217;s going on in your Timeline.</p>
<h3>People Don&#8217;t Like Change</h3>
<p>Especially Facebook people. The introduction of Timeline for Pages is likely to upset some people, customers and Page admins alike. The former will get used to it, especially if you do a very good job. The latter shouldn&#8217;t be afraid of it, Timeline represents some fantastic opportunities for marketing and should be embraced.</p>
<h3>What Facebook Isn&#8217;t Saying</h3>
<p>The removal of landing tabs has just one purpose behind it &#8211; to push you into using Facebook Ads. They won&#8217;t admit it though. That said, there&#8217;s no reason you shouldn&#8217;t be using the powerful ad platform in your marketing, especially now. Consider a budget, give it a try and see how it works for your brand.</p>
<p>Coupled with Timeline you could well see a significant boost in brand awareness and Page interaction and that is only good for business.</p>
<p>Please do pop over and <a title="Fluid on Facebook" href="http://www.facebook.com/fluidcreativity" target="_blank">Like our Page</a>. We&#8217;d really appreciate it!</p>
<div style='margin: 4px; float: none;'><center><p class='linktext'>Link: <input type='text' size = '50' class='linktextarea' onmouseover='this.focus()' onfocus='this.select()' onclick ='this.select()' value='&lt;a title=&quot;Facebook Launches Timeline for Pages &#8211; Or &#8216;Operation: Facebook&#8217;&quot; href=&quot;http://blog.fluidcreativity.co.uk/facebook-launches-timeline-for-pages-or-operation-facebook/&quot;&gt;Facebook Launches Timeline for Pages &#8211; Or &#8216;Operation: Facebook&#8217;&lt;/a&gt;'></div></p></center>]]></content:encoded>
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		<title>Social Media Roundup: March &#8216;12</title>
		<link>http://blog.fluidcreativity.co.uk/social-media-roundup-march-12/</link>
		<comments>http://blog.fluidcreativity.co.uk/social-media-roundup-march-12/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 11:28:27 +0000</pubDate>
		<dc:creator>Clair O'Neill - Copywriter</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7166</guid>
		<description><![CDATA[Here&#8217;s our social media roundup for March, which includes Oreo celebrating their 100th birthday, Absolut&#8217;s new Instagram campaign and Facebook&#8217;s Timeline feature being introduced to brand pages.

Absolut London Instagram competition
 Instagram campaigns have cropped up a couple of times in our monthly roundups, which shows it’s becoming a popular marketing tool for brands. Absolut London [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s our social media roundup for March, which includes Oreo celebrating their 100th birthday, Absolut&#8217;s new Instagram campaign and Facebook&#8217;s Timeline feature being introduced to brand pages.</p>
<p><span id="more-7166"></span></p>
<h3><span style="text-decoration: underline;"><strong>Absolut London Instagram competition</strong></span></h3>
<p><img class="alignleft size-medium wp-image-7182" title="AbsolutUK" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/absolutuk-323x479.png" alt="" width="209" height="311" /> Instagram campaigns have cropped up a couple of times in our monthly roundups, which shows it’s becoming a popular marketing tool for brands. <a href="http://www.facebook.com/AbsoluteUK" target="_blank">Absolut London</a> is offering Instagram users the chance to win one of its limited edition bottles illustrated by co-creator of Gorillaz, Jamie Hewlett. To enter the competition, you need to capture an image that sums up one of London’s greatest features. Use the hashtag <em>#absolutlondon</em> followed by one of the following categories to submit your entry: <em>#London</em>, <em>#entertainer</em>, <em>#music</em>, <em>#entrepreneur</em> and <em>#fashion</em>. Those outside of London can enter the competition as long as their snap represents London culture.</p>
<h3><span style="text-decoration: underline;"><strong>Varsity channel all website content to Facebook</strong></span></h3>
<p><span style="font-weight: normal;"><strong><span style="text-decoration: underline;"> </span></strong><a href="https://www.facebook.com/VarsityBars" target="_blank">Varsity</a> wanted to target their main demographic of students and young professionals (18 to 35 year olds), and what better way to target those than through Facebook? The new Varsity ‘Hub’ now provides users with updates and drinks deals as well the latest promotions available on their discount card. Within just one month of the Facebook migration, the page gained <a href="http://www.figarodigital.co.uk/case-study/barracuda-group.aspx" target="_blank">1,670 new fans</a> (a 17% increase) and an increase in booking conversions for their sister brand Party At The Pub. Varsity has not yet adopted the new Facebook brand page.</span> <span style="font-weight: normal;"> </span></p>
<h3><span style="text-decoration: underline;"><img class="alignleft size-medium wp-image-7243" title="OreoAd" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/oreo-294x479.jpg" alt="" width="206" height="335" /></span></h3>
<h3><span style="text-decoration: underline;"><strong>Oreo 100th Birthday Campaign</strong></span></h3>
<p><a href="http://www.nabiscoworld.com/oreo/birthday/" target="_blank">Oreo</a> is celebrating its 100th Birthday with a year-long global marketing campaign &#8211; they will be selling limited edition Oreo cookies and asking <a href="http://www.facebook.com/oreo" target="_blank">Facebook fans</a> to join in on the fun and “share in the moment.” Fans are asked to share their Oreo moments with photographs, videos and stories.</p>
<h3><span style="text-decoration: underline;"><strong>New Facebook Timeline brand pages are introduced</strong></span></h3>
<p>Facebook&#8217;s Timeline feature is now available for brand pages. A few of the new features for brands to play around with include:</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span>Fans being able to direct message brands &#8211; useful for brands who need to access personal information from fans or deal with customer complaints privately.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span>Page owners can now pin a story or feature so it stays prominent at the top of their page for seven days. This is useful for competitions or other promotional content.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span>There is also an option for page owners to star their posts, which will expand the story across the width of the page making it stand out.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span>Brands can also add ‘milestones’ to their Timeline highlighting important moments in the brand’s history.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span>As with personal profiles, brands can now add a cover photo to their page, although Facebook clearly state in their terms that cover photos cannot contain any promotional information (e.g. a call to action or contact information). This works well for brands as users are often put off by too much promotional material. Below are a few examples of brands who have set up their new pages.</p>
<p style="overflow: hidden;"><a href="http://www.facebook.com/BulmersUK"><img class="size-medium wp-image-7234 alignleft" title="BulmersUK" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/bulmers-638x368.png" alt="" width="517" height="298" /></a></p>
<p style="overflow: hidden;"><a href="http://www.facebook.com/Burberry"><img class="alignleft size-medium wp-image-7236" title="Burberry" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/burberry-638x366.png" alt="" width="517" height="296" /></a></p>
<p style="overflow: hidden;"><a href="http://www.facebook.com/Cocacola"><img class="alignleft size-medium wp-image-7241" title="Cocacola" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/cocacola-638x380.png" alt="" width="517" height="308" /></a></p>
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		<title>5 Easy Ways To Print Your Instagram Photos</title>
		<link>http://blog.fluidcreativity.co.uk/5-easy-ways-to-print-your-instagram-photos/</link>
		<comments>http://blog.fluidcreativity.co.uk/5-easy-ways-to-print-your-instagram-photos/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 10:06:19 +0000</pubDate>
		<dc:creator>Clair O'Neill - Copywriter</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[IPhone]]></category>
		<category><![CDATA[Iphone applications]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://blog.fluidcreativity.co.uk/?p=7079</guid>
		<description><![CDATA[Instagram is a popular digital photo sharing app currently only available on the iPhone, but worry not Android users, there&#8217;s a version for you in the pipeline.
The photo sharing filter app now has a community of over 15 million users 25 million users, some of which are taking part in worldwide ‘InstaMeets’, where Instagram fans [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://instagr.am/" target="_blank">Instagram</a> is a popular digital photo sharing app currently only available on the iPhone, but worry not Android users, there&#8217;s a version for you <a href="http://mashable.com/2011/12/07/instagram-android/" target="_blank">in the pipeline</a>.</p>
<p>The photo sharing filter app now has a community of over <del>15 million users</del> <a href="http://thenextweb.com/socialmedia/2012/03/02/instagram-appears-to-have-passed-25-million-users-adding-up-to-3000-more-per-hour/?awesm=tnw.to_1DWUf&amp;utm_campaign=social%20media&amp;utm_medium=Spreadus&amp;utm_source=Twitter&amp;utm_content=Instagram%20appears%20to%20have%20passed%2025%20million%20users,%20adding%20up%20to%203000%20more%20per%20hour" target="_blank">25 million users</a>, some of which are taking part in worldwide ‘InstaMeets’, where Instagram fans congregate in their home cities to discuss photography and anything else on their minds (the next Manchester <a href="http://www.meetup.com/Instagram/Manchester-GB/" target="_blank">InstaMeet</a> is Sunday 11th March for anyone interested).</p>
<p><span id="more-7079"></span></p>
<p>Instagram transforms rubbish camera users into talented photographers thanks to its romantic filtering and dreamy, 70s-style special effects. Luckily the app lets us share our masterpieces with our followers, but sometimes a digital photo just isn’t enough. There are a number of startups and specialist printing companies catching onto Instagram printing, so if you want to turn your digital Instagram snaps into keepsakes, I’ve listed a few of my favourite sites below.</p>
<p><!--more--></p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span><a href="http://www.blurb.com/apps/instagram" target="_blank">Blurb</a></p>
<p>Blurb lets you create your own very own Instagram book &#8211; choose from soft or hardback covers and how many pages you want your book to contain. Prices start from £7.95.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span><a href="http://stickygram.com/" target="_blank">Stickygram</a></p>
<p>Turn your dreamy photos into personalised fridge magnets with Stickygram. The UK-based company will deliver your magnets within 2-4 days.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">•</span><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;"> </span><a href="http://hatchcraft.com/" target="_blank">Hatchcraft</a></p>
<p>Give your Instagram shots a sustainable frame with Hatchcraft’s bamboo shadow box frames. They also sell bamboo iPhone 4 and 4S cases.</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span><a href="http://printstagr.am/" target="_blank">Prinstagram</a></p>
<p>Prinstagram is US-based company but they do offer shipping to the UK. You can create your own Instagram poster with as many photos as you like and you can also purchase Polaroid style prints. Shipping to the UK takes 2-5 weeks (but worth the wait).</p>
<p><span style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; line-height: 15px;">• </span><a href="http://www.canvaspop.com/" target="_blank">Canvaspop</a></p>
<p>Another US-based site that unfortunately doesn’t ship to the UK but is definitely worth a mention. Canvaspop allows you to transform your abstract prints into wall art. Special filters are used to ensure your photo keeps its quality when blown up and printed onto the canvas.</p>
<p>We thought we&#8217;d share some Instagram snaps from our personal feeds to give you some inspiration:</p>
<p style="text-align: center;">
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7109" title="Invader" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/invaderchris1-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7113" title="Spherical" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/pancakeclair-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7102" title="Scott" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/scottdrawingnicola-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7108" title="Cupcake" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/cupcakenicola1-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7096" title="Pantone" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/pantonescott-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7107" title="Manchester Egg" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/manchestereggchris-479x479.jpg" alt="" width="335" height="335" /></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-7101" title="Rachel" src="http://blog.fluidcreativity.co.uk/wp-content/uploads/2012/03/rachelnicola-479x479.jpg" alt="" width="335" height="335" /></p>
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