A lot has been said about how good social media is for increasing brand awareness, online revenue, connecting with customers and even for SEO now that social signals improve your search engine rankings. And, of course, all that is true but very little has been said on how it can help businesses with physical locations [...]
CommentsRead MoreCategory Archives: Social Media
How to Use Foursquare to Increase Foot Traffic
August 9, 2011
Filed under:Search Engine Optimisation
How To Handle A Potential PR Disaster
August 2, 2011
Filed under:Industry News
When you’re providing a service there is always a risk that things could go wrong, customers are left disappointed, upset and angry and you’re left with a PR headache as the reputation of your business is tarnished or, worst case scenario, ruined. That could have been the situation for AirBnB recently, but they showed how [...]
CommentsRead MoreKlout: What’s your True Social Media Reach?
July 15, 2011
Filed under:
Klout is an analytics tool that measures your online influence, i.e. your ability to generate good discussions and make useful connections. The company describe it as, ‘a social credit score that will increasingly impact your life.’ I’m not sure comparing it to a credit score is an entirely great idea… when I [...]
CommentsRead MoreProduct placement in broadcasting: Twitter and Facebook
June 20, 2011
Filed under:General
Thermos flask or thermal cylinder? Hoover or vacuum? Google it or search for it? Sellotape or sticky tape? Certain brands become so popular their names are used as generic terms in every day language. This is the same for Facebook and Twitter – companies are focusing on the two dominant social [...]
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