Both Facebook and Google have been rolling out new features over the last seven days or so, seemingly in a bid to out do each other. As the war hots up between the established king of social networking (Facebook) and young pretender to the throne (Google+), the eventual winner can only be us, their users.
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A lot has been said about how good social media is for increasing brand awareness, online revenue, connecting with customers and even for SEO now that social signals improve your search engine rankings. And, of course, all that is true but very little has been said on how it can help businesses with physical locations [...]
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When you’re providing a service there is always a risk that things could go wrong, customers are left disappointed, upset and angry and you’re left with a PR headache as the reputation of your business is tarnished or, worst case scenario, ruined. That could have been the situation for AirBnB recently, but they showed how [...]
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Klout is an analytics tool that measures your online influence, i.e. your ability to generate good discussions and make useful connections. The company describe it as, ‘a social credit score that will increasingly impact your life.’ I’m not sure comparing it to a credit score is an entirely great idea… when I [...]
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