Google signalled it’s intention to increase it’s impact in the traditional display advertising display network with the announcement that it is making it easier to format ads across its network. Known as “Rich Media Dynamic Ads”, the new tool will allow advertisers to update “multiple ad spots instantaneously”. This comes on the back of Google [...]
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Google allows US advertising for “Hard Liquor”
December 17, 2008
Filed under:Industry News
In a move that may be perceived as another effort at shoring up revenues, Google have stated that they will now permit advertising of “hard alcohol and liquor” on their Adwords advertising system in the US. The relaxing of these restrictions was ostensibly due to a response to “advertiser feedback we’ve received over the years”. [...]
CommentsRead MoreGoogle launches new mobile ad serving feature
December 17, 2008
Filed under:Industry News
Last week it was announced that Google has implemented a new feature to its eminent Adwords platform – the ability to distribute ads specifically for the mobile internet user who has an HTML compatible device, namely the Apple iPhone. However any mobile device with HTML compatibility and the ability to display full web browsers [...]
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