Category Archives: Pay Per Click

What To Do Next, For Digital Marketing n00bs

James Chapman - SEO Consultant -

Avoid This Reaction at Your Next Interview

Following from my presentation at Search School Manchester last month, it seems to me that there are loads of students looking for further information on how to enter the digital marketing industry. With digital marketing evolving at the pace is has and continues to, universities and other educational bodies [...]

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We’re Google Analytics Qualified!

James Chapman - SEO Consultant -
November 9, 2009 Written by:James Chapman - SEO Consultant Filed under:Fluid News, Search Engine Optimisation

We’re big fans of Google Analytics here at Fluid Creativity. It’s such a versatile and easy to use data tracking service that we recommend it just about every client to help them better understand their website’s audience. We’ve used it for years ourselves and so know a thing or two about it, so when we [...]

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FREE PPC by the next generation search engine Oparla

Lee Turner - Managing Director -

Oparl.com is one of the newest UK search engines and is currently offering a great opportunity for businesses to get a FREE trail of their sponsored search advertising. The search engine is still in beta but is looking at a go live date of June 2009.
I guess this may concern certain people/organisation’s, but what impact [...]

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Web Directories and SEO

Simon Rattray - PPC Consultant -

The value of web directories for SEO is a moot point.  Some dismiss them as having little overall effect on your rankings whilst others, well myself anyway, would argue that there is real value in submitting your site to directories, as long as it is done in the correct way.  This post by SEOBOOK gives [...]

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10 ways Google is trying to beat the credit crunch

Simon Rattray - PPC Consultant -
February 17, 2009 Written by:Simon Rattray - PPC Consultant Filed under:Industry News, Search Engine Optimisation

Across the globe, companies are looking at ways of making savings and increasing revenue due to the world economic slowdown.  Despite their unrelenting growth in the past decade, even the might of search giant Google have not been unaffected by the problems in the global economy.  Online spend by advertisers is still growing (both PPC [...]

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