We’re big fans of Google Analytics here at Fluid Creativity. It’s such a versatile and easy to use data tracking service that we recommend it just about every client to help them better understand their website’s audience. We’ve used it for years ourselves and so know a thing or two about it, so when we [...]
CommentsRead MoreCategory Archives: Pay Per Click
We’re Google Analytics Qualified!
November 9, 2009
Filed under:E-Commerce, Fluid News, Search Engine Optimisation, Technology, analytics
Google improves Display Ads while Yahoo retreat into DR
January 23, 2009
Filed under:Industry News
Google signalled it’s intention to increase it’s impact in the traditional display advertising display network with the announcement that it is making it easier to format ads across its network. Known as “Rich Media Dynamic Ads”, the new tool will allow advertisers to update “multiple ad spots instantaneously”. This comes on the back of Google [...]
CommentsRead MoreGoogle allows US advertising for “Hard Liquor”
December 17, 2008
Filed under:Industry News
In a move that may be perceived as another effort at shoring up revenues, Google have stated that they will now permit advertising of “hard alcohol and liquor” on their Adwords advertising system in the US. The relaxing of these restrictions was ostensibly due to a response to “advertiser feedback we’ve received over the years”. [...]
CommentsRead MoreGoogle launches new mobile ad serving feature
December 17, 2008
Filed under:Industry News
Last week it was announced that Google has implemented a new feature to its eminent Adwords platform – the ability to distribute ads specifically for the mobile internet user who has an HTML compatible device, namely the Apple iPhone. However any mobile device with HTML compatibility and the ability to display full web browsers [...]
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