Category Archives: General

Social Media Roundup: October ‘11

Clair O'Neill - Copywriter -
October 14, 2011 Written by:Clair O'Neill - Copywriter Filed under:Fluid News

Here are a few impressive social media campaigns that’ve been doing the rounds this month:
Heinz personalised ‘get well’ tins
First up is a clever concept from Heinz; personalised ‘get well soon’ soup tins. Send a personalised tin of soup (either cream of tomato or cream of chicken) to a poorly friend and cheer up their day. [...]

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Steve Jobs’ Stanford University Commencement Speech

Clair O'Neill - Copywriter -
October 7, 2011 Written by:Clair O'Neill - Copywriter Filed under:Industry News

In his commencement speech at Stanford University, Steve Jobs tells his audience, “You’ve got to find what you love.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work [...]

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Ecommerce Copywriting

Clair O'Neill - Copywriter -
October 4, 2011 Written by:Clair O'Neill - Copywriter Filed under:

Successful ecommerce copy should build trust, boost consumer confidence and persuade users to make a purchase. A well-written ecommerce site can work wonders for your conversion rates and also for your site’s search ranking. Ecommerce is hugely popular but there are a large proportion of users who are wary of [...]

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Startups worth knowing about: Percolate

Clair O'Neill - Copywriter -
September 12, 2011 Written by:Clair O'Neill - Copywriter Filed under:

Percolate is described by its New York-based founders as, ‘the first content curation platform that works by bubbling up interesting content based on your network’ – the site gathers information from your Twitter and Google Reader feeds to present you with content that is specific to you.

Link:

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Domain Renewal Scams

Sarah Ozdemir - Studio Manager -
July 28, 2011 Written by:Sarah Ozdemir - Studio Manager Filed under:Industry News

The domain renewal scam emails are making themselves known again, so we want to send out a warning to our clients and any other unsuspecting domain name owners.
The subject lines usually go something like, “This is your final notice of domain listing [your domain name]”, and the email layout takes the [...]

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