Local goverments seem to enjoy the unenviable reputation of being red tape obsessed beaurocrats. Luckily some of these organisations are willing to shake of this dusty image and rebrand themselves in a way that will appeal to the man on the street.
Last month we blogged about what we felt was Birmingham City’s overcosted and shoddily produced effort. Now Burnley Council have decided that they can do much better and have treated themselves to a new website and a new logo!
Unlike Birmingham Council I imagine they shopped round for skilled designers and develepors, considered several potential suiters before agreeing on a design specification that would match the image they were looking to convey to their public. It’s going to look good, isn’t it!
No.
After feasting my eyes on this visual monstrosity, I donned my dirty Columbo mac and set about doing some investigating. After days of stake outs, clandestine meetings with informants down dark alleys, bribing corrupt policemen and eating lots of donuts I managed to turn up the document I believe was originally used in the conception of this logo. Ladies and gentleman of the jury, I present to you the evidence:
I joke of course. All it took was a chewed up biro and 4 minutes of time for the musings of an idiot (me) to be spewed onto a pad. But surely thats my point. I’m no designer (although some of you may beg to differ after seeing my photorealistic rendering of The Count) but even a little piece of me dies when browsing Burnley Council’s logo and website. I can only imagine how many designers and developers would have loved to make a dramatic dive to push the Burnley Executives out of the firing line of that scribbled bullet.
If there are any any other local governments who are considering reworking their website and want to do it on a shoe string budget then by all means contact me as my pad and ruined biro are permanantly to hand. If however you would rather speak to experienced design and development professionals then you would be wise to contact Fluid Creativity.
Once again I give a hat tip to How-Do for breaking the original story.
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