According to data from ComScore in this week’s New Media Age, fashion websites as a sector have seen an 8% drop in traffic in January 2009 compared to January 2008. Some the of the most prominent UK fashion brands such as Next have seen a substantial drop in traffic (24%) with the Arcadia Group which [...]
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How to measure the success of an SEO campaign
March 18, 2009
Filed under:Search Engine Optimisation
Quantifying the success of an SEO campaign is problematic because there are a variety of metrics that can be used to measure progress. The best way to measure a campaign is to have clear aims and objectives at the start. Ask yourself the question…”what do I want to achieve from this?” The reason you should [...]
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March 17, 2009
Filed under:Search Engine Optimisation
Here are a list of four things that would make the life on an SEO infinitely easier and would help grow the industry at a faster rate than at present..
- No To Guaranteed Rankings
The scourge of the industry and possibly what causes more damage than anything else. This tactic is used by a minority agencies [...]
Google behavioural targeting
March 17, 2009
Filed under:Industry News
Last week Google announced the launch of behavioural interested based advertising, a new system that uses browsing history as a means to serve ads that web users are interested in. Google on their official blog announced the move as making “Ads more interesting”, ostensibly improving the user experience whilst simultaneously increasing their own advertising revenue. [...]
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March 12, 2009
Filed under:Industry News, Pay Per Click, Search Engine Optimisation
The value of web directories for SEO is a moot point. Some dismiss them as having little overall effect on your rankings whilst others, well myself anyway, would argue that there is real value in submitting your site to directories, as long as it is done in the correct way. This post by SEOBOOK gives [...]
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