So yesterday saw the underwhelming launch of Google’s real time search results. Google have a history of just launching fairly revolutionary products with little or no promotion, I guess they’re just in the business of constantly changing the game. “Oh we’re making an operating system…Just thought we’d let you know”
Yesterday, in a shower of non-publicity, [...]
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Real time results and none of the fuss
December 9, 2009
Filed under:General
Ads on search and comparison sites perform better than social media
December 7, 2009
Filed under:General
That’s the findings of a report by Mintel into the behaviour of people online. It found that consumers are more likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email (22%).
Couldn’t the reason behind this be simple; when people are searching or using [...]
Search is changing into socially driven search
October 23, 2009
Filed under:General
Yesterday there was a discussion over the digital feeding frenzy happening before our eyes; search engines were fighting over who got access to real time search data. The post over at Read Write Web summed up the complexities of the battle raging between Bing, Facebook and Google over dominance in a more socially driven search.
“Google’s [...]
Paid for content is unavoidable
October 20, 2009
Filed under:Industry News
…say leading publishers. That was the sentiment coming out of last weeks AOP summit at the Business Design Centre in London. The key point here is who is doing the talking. In much the same way that the oil industry might say “fossil fuels are vital for the world’s future” - there’s a clear and [...]
CommentsRead MoreThe social media stunt of the year
October 16, 2009
Filed under:Industry News, Social Media, Viral videos
Late yesterday whilst reading reddit, I spotted a link about some 6-year-old who “couldn’t have done all of this by himself”. I didn’t bother to click on it, but nevertheless it was the first vibrations of buzz surrounding what was to became a major news story. That evening, I checked reddit again to see the [...]
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