This year we’ve managed to achieve the same, gaining a higher average score across every category. We even went one better, as all our clients scored us at 100% for Professionalism, so we’re absolutely delighted with that!

We were also delighted by the comments our clients posted about us.  There were so many great comments it was hard to pick just a couple, but these mean a lot to us:

“The relationship that has been built between ourselves and Fluid has made them feel like an internal department rather than a third party supplier.”

“I would highly recommend Fluid Creativity to anyone who was looking to hire a professional full service digital agency. From first-hand experience of their ultra-talented and hardworking development and creative staff, as well as a very strategically forward thinking management team, Fluid will provide you a beginning to end professional service, to time and budget.”

We’d like to thank all our clients who took the time to respond to the RAR for their very kind words.

As Fluid Creativity continues to grow, we are always looking to provide excellent across-the-board service, as well as top design.  We are working hard to ensure our standards are maintained at the very highest level, so that our customers will always be happy to recommend us.

Next year it will be hard to improve on these scores, but we are working on it!

It’s a national award, and the RAR shortlist only the agencies that get the best ratings on their Register. Bearing in mind that this is a register of agencies that are already highly recommended, Fluid Creativity is very proud that we score better than the average listed agency across all 7 categories – Client Service, Creativity, Effectiveness, Professionalism, Value for Money, Advocacy Rating and Strategic Thinking.

Well, we didn’t get the gold medal this time, but it was great to be noticed after such a short time on the register.  We’ll continue to provide top-quality service to our clients over the coming year, and we hope to be nominated again next year and to go one better next time!

I spent Sunday morning getting to and running in the Wilmslow Half Marathon on behalf of a local charity that Fluid Creativity supports.  This is Willow Wood Hospice, which provides palliative care to people in the Tameside area where we are based.

We’ve recently been working on a rebrand of Willow Wood, which is celebrating its 10th Anniversary – more on this later, when the rebrand is officially unveiled.

Anyway, because we’ve been meeting with the fundraising team at Willow Wood about the rebrand, the idea of me running the Wilmslow Half for the Hospice began to take shape. They are a great team and really hard-working, as well as lovely people to work for.  The blisters I have are well worth it in such a great cause – the team won’t let me paste a photo here as they’re “too gross”!

If you’d like to lessen my pain or help the Willow Wood team a small way towards the massive amount of funds they have to raise each year, please take a look at my JustGiving pageThank you!

The sector is very competitive, and it is Hamilton Brady’s policy to work with the best providers in each area that they outsource, so we are doubly pleased to be their choice on the Search and Social Media side. Being selected is another recognition of the skill of our team.

Fluid Creativity MD Lee Turner said, “Recent wins in Search and Social Media include a major hotel chain and an online FMCG retailer. As our reputation grows and we are able to demonstrate returns, larger businesses and brand names are turning to Fluid Creativity for help in getting their target audience to engage with them.”

Hamilton Brady MD Quy Tien said, “We view each agency appointment as a long term relationship, and so are very particular about who we partner with.  It took us almost 5 months to find an SEO and social media specialist that ticked all the boxes that Fluid do – creative flair and commercial awareness go without saying but just as important is the human element, the quality of the account management and support team – and we are very pleased to welcome them to our team”.

The RAR works by asking clients of an agency to rate their supplier on a range of criteria, including Client Service, Creativity, Effectiveness, Professionalism, Strategic Thinking, and Value for Money. Only those agencies that reach a set standard across the board are accepted.

Our clients were so quick to rate us that the RAR had accepted us at 3:30, though they only sent out the emails to clients at 12:30 – I’m not sure if that’s a record!

We were delighted at the comments our clients posted about us.  I thought about filling this blog with them, but there were too many, so I’ve picked just one:

“I would highly recommend Fluid Creativity to anyone who was looking to hire a professional full service digital agency. From first hand experience of their ultra talented & hardworking development and creative staff, as well as a very strategically forward thinking management team, Fluid will provide you a beginning to end professional service, to time and budget.”

Thank you very much – we really appreciate all your kind words!

Fluid Creativity plans to grow, but in the right way – by continuing to provide excellent across-the-board service.  We are working hard to ensure our standards are always maintained at a very high level, so that our customers will always be happy to recommend us.

The survey found that finding additional sources of revenue is the top priority for most business owners, but that many did not have “the Marketing skills to exploit their industry know-how”.  Those that were being successful were using digital marketing to attract new customers, and the article particularly mentioned search engine optimisation, or SEO.

One printing company hired a specialist to optimise their website, and their MD said, “We have found that embracing internet marketing has helped to reinvigorate our recession-hit sales”, adding that the SEO approach had “opened up an alternative market for us”.

SEO is certainly an area we recommend companies invest some time and money in, and Fluid Creativity can demonstrate excellent returns on investment in a number of industries through this work.

Robertson comments: “For many small and medium-sized companies, websites have become an important shop window that offer an opportunity to attract customers who would not normally have come across their businesses.  But even in the digital world it is important to stand out and search engine optimisation has become a key marketing tool”.

We would agree that if you do not stand out and if the right prospects are not finding your website your internet investment will not bring in the traffic and online conversions it could.

Fluid Creativity offers a free Website Health Check to ensure that your site is bringing in the visitors you want, and that they are interacting and engaging with you once they’re on your site.  Don’t assume that this was done when your website was built – many web developers neglect to include it in their web builds, and significant gains can be made by reviewing your site.