Author Archives: Clair O'Neill - Copywriter

Vintage Infographics

Clair O'Neill - Copywriter -
February 8, 2012 Written by:Clair O'Neill - Copywriter Filed under:General

I recently purchased ‘The Transformer: Principles of Making Isotype Charts’ – a book full of data visualisations by Austrian sociologist Otto Neurath and his wife Marie. The book explains the art of transforming quantitative data into visual representations, or infographics as they are regularly known today.
If you thought infographics were a new digital concept (like [...]

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Social media roundup: January ‘12

Clair O'Neill - Copywriter -
January 9, 2012 Written by:Clair O'Neill - Copywriter Filed under:Fluid News, Social Media

We missed last month’s social media roundup due to a busy December but worry not, our monthly roundup is back for the new year, and we’ve found some clever campaigns to kick off January…
KLM Meet & Seat
Dutch airline KLM will soon be introducing its Meet & Seat app on Facebook – it will allow passengers [...]

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Foursquare Adds a Few New Buttons

Clair O'Neill - Copywriter -
December 8, 2011 Written by:Clair O'Neill - Copywriter Filed under:Industry News

Foursquare had been around a few years before I decided to sign up and see what the fuss was about. At first, I hated seeing people’s check-ins on Twitter, “I’m at Sainsbury’s” or “I unlocked the annoying update badge”, but now I’ve joined I’ve started to tweet the occasional Foursquare check-in (because I’m a [...]

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Social Media Roundup: October ‘11

Clair O'Neill - Copywriter -
October 14, 2011 Written by:Clair O'Neill - Copywriter Filed under:Fluid News, General

Here are a few impressive social media campaigns that’ve been doing the rounds this month:
Heinz personalised ‘get well’ tins
First up is a clever concept from Heinz; personalised ‘get well soon’ soup tins. Send a personalised tin of soup (either cream of tomato or cream of chicken) to a poorly friend and cheer up their day. [...]

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Steve Jobs’ Stanford University Commencement Speech

Clair O'Neill - Copywriter -
October 7, 2011 Written by:Clair O'Neill - Copywriter Filed under:General, Industry News

In his commencement speech at Stanford University, Steve Jobs tells his audience, “You’ve got to find what you love.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work [...]

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