Author Archives: Clair O'Neill - Copywriter

Social media roundup: January ‘12

Clair O'Neill - Copywriter -
January 9, 2012 Written by:Clair O'Neill - Copywriter Filed under:Fluid News, Social Media

We missed last month’s social media roundup due to a busy December but worry not, our monthly roundup is back for the new year, and we’ve found some clever campaigns to kick off January…
KLM Meet & Seat
Dutch airline KLM will soon be introducing its Meet & Seat app on Facebook – it will allow passengers [...]

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Foursquare Adds a Few New Buttons

Clair O'Neill - Copywriter -
December 8, 2011 Written by:Clair O'Neill - Copywriter Filed under:Industry News

Foursquare had been around a few years before I decided to sign up and see what the fuss was about. At first, I hated seeing people’s check-ins on Twitter, “I’m at Sainsbury’s” or “I unlocked the annoying update badge”, but now I’ve joined I’ve started to tweet the occasional Foursquare check-in (because I’m a [...]

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Social Media Roundup: October ‘11

Clair O'Neill - Copywriter -
October 14, 2011 Written by:Clair O'Neill - Copywriter Filed under:Fluid News, General

Here are a few impressive social media campaigns that’ve been doing the rounds this month:
Heinz personalised ‘get well’ tins
First up is a clever concept from Heinz; personalised ‘get well soon’ soup tins. Send a personalised tin of soup (either cream of tomato or cream of chicken) to a poorly friend and cheer up their day. [...]

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Steve Jobs’ Stanford University Commencement Speech

Clair O'Neill - Copywriter -
October 7, 2011 Written by:Clair O'Neill - Copywriter Filed under:General, Industry News

In his commencement speech at Stanford University, Steve Jobs tells his audience, “You’ve got to find what you love.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work [...]

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Ecommerce Copywriting

Clair O'Neill - Copywriter -
October 4, 2011 Written by:Clair O'Neill - Copywriter Filed under:General

Successful ecommerce copy should build trust, boost consumer confidence and persuade users to make a purchase. A well-written ecommerce site can work wonders for your conversion rates and also for your site’s search ranking. Ecommerce is hugely popular but there are a large proportion of users who are wary of [...]

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