Monthly Archives: March, 2009

Web Directories and SEO

The value of web directories for SEO is a moot point.  Some dismiss them as having little overall effect on your rankings whilst others, well myself anyway, would argue that there is real value in submitting your site to directories, as long as it is done in the correct way.  This post by SEOBOOK gives [...]

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Link Acquisition

March 10, 2009 Written by:James Chapman - SEO Consultant Filed under:Search Engine Optimisation

Just read a nice little blog post about what to look out for when deciding over whether to acquire a link or not.  I thought I would expand this with my own thoughts and processes.
-Relevance
The importance of this CANNOT be overstated.  Google rewards relevance in terms of SEO and PPC listings and so it is [...]

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Google closing in on Twitter?

March 10, 2009 Written by:Simon Rattray - PPC Consultant Filed under:Industry News

There has been much speculation that Google’s is trying to, or is on the brink of, acquiring the uber popular Twitter social networking tool.  Google have been quick to play down the speculation, even going as far as to say it is “unlikely” to happen add that they would be keeping their revenues in “extremely [...]

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What is your SEO company offering you?

March 9, 2009 Written by:Simon Rattray - PPC Consultant Filed under:Industry News

Just read a great post by Holistic Search about SEO and how it is being sold and some would say mis-sold by a plethora of agencies and companies.  It raises some interesting points about how SEO should be defined, and the limitation on merely performing good on page practices, such as Meta structure optimisation.  I [...]

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Cashback sites come to the fore

March 6, 2009 Written by:Simon Rattray - PPC Consultant Filed under:Industry News

With an increasing tendency for people to shop online, coupled with a worsening economic outlook (which results in people looking harder for discounts) has resulted in an increase in the prevelance of cash back websites.  A cashback website is exactly what it sounds, users are remunerated for purchasing  a merchant’s products, this is usually a [...]

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