According to data from ComScore in this week’s New Media Age, fashion websites as a sector have seen an 8% drop in traffic in January 2009 compared to January 2008. Some the of the most prominent UK fashion brands such as Next have seen a substantial drop in traffic (24%) with the Arcadia Group which [...]
CommentsRead MoreMonthly Archives: March, 2009
How to measure the success of an SEO campaign
March 18, 2009
Filed under:Search Engine Optimisation
Quantifying the success of an SEO campaign is problematic because there are a variety of metrics that can be used to measure progress. The best way to measure a campaign is to have clear aims and objectives at the start. Ask yourself the question…”what do I want to achieve from this?” The reason you should [...]
CommentsRead MoreSEO would be easier if…
March 17, 2009
Filed under:Search Engine Optimisation
Here are a list of four things that would make the life on an SEO infinitely easier and would help grow the industry at a faster rate than at present..
- No To Guaranteed Rankings
The scourge of the industry and possibly what causes more damage than anything else. This tactic is used by a minority agencies [...]
Google behavioural targeting
March 17, 2009
Filed under:Industry News
Last week Google announced the launch of behavioural interested based advertising, a new system that uses browsing history as a means to serve ads that web users are interested in. Google on their official blog announced the move as making “Ads more interesting”, ostensibly improving the user experience whilst simultaneously increasing their own advertising revenue. [...]
CommentsRead MoreTwitter-Squatting
March 13, 2009
Filed under:Industry News
Domain Squatting has been around nearly as long as the internet itself and is a recurrent problem for businesses online. This form of fakery has now extended itself onto the uber popular microblogging site Twitter. Some of the major brands to be hit with a fake profile include JS Sainsbury’s, Adidas, Coca-Cola and South West [...]
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