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Monthly Archives: February, 2009
An Awesome Thing
February 27, 2009
Filed under:Motion Graphics and Video
Fluid have been getting to grips with some nifty 3D work for the ‘An Awesome Thing’ project this week. This rusty looking object was made using some basic modeling and image mapping techniques, brought to life by the use of atmospheric lighting and HDRI imagery.
We have also done a few small renders of our experiments. [...]
CommentsRead MoreTameside College pay us a visit!
February 27, 2009
Filed under:Fluid News, Industry News, Web Design, Web Development
A group of HNC / HND students from the Computing Programme Area at Tameside College recently spent an afternoon with us here at our Hyde studio. They came with their Course Tutor, Shebnem Harris and their web development tutor, John Pywell. The purpose of the visit was to gain an insight into current practices and [...]
CommentsRead MoreFluid Creativity visit TFM&A
February 26, 2009
Filed under:Fluid News
Fluid Creativity visited the second day Technology for Marketing & Advertising (TFM&A) expo yesterday. Hosted at Earl’s Court in London, TFM&A is “the UK’s largest integrated marketing solutions event… with leading industry thinking in the FREE education programme, up-to-the-minute industry knowledge and demonstrations of clever technologies and solutions from industry suppliers and countless networking opportunities”… [...]
CommentsRead MoreThe Impact of Online Advertising on Branding
February 26, 2009
Filed under:Industry News
Christina Goodman from Dynamic Logic has written an interesting analysis about the Impact of online advertising on branding, in this week’s edition of NMA. According to her company’s research based on over two thousand campaigns spread across three years, online advertising impacted on branding in the following ways..
Brand Recall 5.1%
Brand Awareness 2.4%
Increased favourableness 1.6%
Increased buying [...]
