Monthly Archives: February, 2009

Night out in Manchester’s Northern Quarter

Scott Green - Motion Creative -
February 27, 2009 Written by:Scott Green - Motion Creative Filed under:Fun @ Fluid

See a bit of tongue in cheek
Link:

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An Awesome Thing

Scott Green - Motion Creative -
February 27, 2009 Written by:Scott Green - Motion Creative Filed under:Motion Graphics and Video

Fluid have been getting to grips with some nifty 3D work for the ‘An Awesome Thing’ project this week. This rusty looking object was made using some basic modeling and image mapping techniques, brought to life by the use of atmospheric lighting and HDRI imagery.

We have also done a few small renders of our experiments. [...]

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Tameside College pay us a visit!

Wayne Silcock - Creative Director -

A group of HNC / HND students from the Computing Programme Area at Tameside College recently spent an afternoon with us here at our Hyde studio.  They came with their Course Tutor, Shebnem Harris and their web development tutor, John Pywell.  The purpose of the visit was to gain an insight into current practices and [...]

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Fluid Creativity visit TFM&A

James Chapman - SEO Consultant -
February 26, 2009 Written by:James Chapman - SEO Consultant Filed under:Fluid News

Fluid Creativity visited the second day Technology for Marketing & Advertising (TFM&A) expo yesterday. Hosted at Earl’s Court in London, TFM&A is “the UK’s largest integrated marketing solutions event… with leading industry thinking in the FREE education programme, up-to-the-minute industry knowledge and demonstrations of clever technologies and solutions from industry suppliers and countless networking opportunities”… [...]

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The Impact of Online Advertising on Branding

Simon Rattray - PPC Consultant -
February 26, 2009 Written by:Simon Rattray - PPC Consultant Filed under:Industry News

Christina Goodman from Dynamic Logic has written an interesting analysis about the Impact of online advertising on branding, in this week’s edition of NMA. According to her company’s research based on over two thousand campaigns spread across three years, online advertising impacted on branding in the following ways..

Brand Recall 5.1%
Brand Awareness 2.4%
Increased favourableness 1.6%
Increased buying [...]

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